Key Marketing Trends to Keep in Mind as You Plan for Next Year

By Lisa Nicholas

Use statistics to inform your thinking.

Sponsored by Vericast

In this video, Lisa Nicholas describes the outcome of a study showing trends in marketing spend in financial services. She suggests using such information to inform your marketing planning for the coming year. Nicholas is VP/strategy, financial services for Vericast, a CUES Supplier member.

Download a transcript of the audio.



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