Posted by Lisa Hochgraf
Need an example of a good CU blog post for members? I say check out Old Hickory Credit Union's "Environment and Adventure" post.
While I miss knowing the name of the staffer who wrote this, I very much like several things this post does:
1. The writing is to-the-point, but conversational.
2. It's short and easy for busy members to get through!
3. It's about something bigger than the CU itself.
4. It ties the CU's interest in being "green" (see the earlier blog post on this topic here) with Team Green, an environmentally-conscious outdoor adventure club that has an upcoming event.
A post like this one encourages both CU members and non-members to check Old Hickory's blog and builds the credit union's presence in the community. Moreover, it's effective branding without a sales pitch.
