Rapid iteration is how you move forward, make progress and maximize your future digital growth potential.
This was excerpted with permission from the original post on the Digital Growth Institute’s blog.
Hi, my name is James Robert Lay and I'm a recovering perfectionist.
Perfection is the enemy of progress and growth. That is why it is your job to root out perfectionism, both within yourself and within your team, as perfectionism carries an extremely high cost in today's fast-paced digital world.
Give yourself permission to not be perfect as you focus primarily on the first 80% of whatever you are working on and then launch it. Because once you launch something, you can test it, learn from it, and then optimize it to make it even that much better.
Rapid iteration (and dare I even say failure), not perfectionism, is how you move forward, make progress, and maximize your future digital growth potential.
Growth Action: Carve out time at the end of each month to reflect on the progress you've made over the previous 30 days. Celebrate your wins and identify one action you can take over the next 30 days to make a marketing process or system even that much better.
James Robert Lay is CEO and founder of the Digital Growth Institute.