Be a trusted money advisor who can be turned to for anxiety-reducing help.
This was adapted with permission from the original post on the Digital Growth Institute’s blog.
Money can be stressful for people.
The numbers don't lie. According to the National Financial Capability Study:
- More than half of Americans (53%) agree that “thinking about my personal finances can make me feel anxious”
- As many as 44% of Americans agreed that “discussing my finances can make my heart race or make me feel stressed”
- A whopping 63% of millennials, defined as those 18 to 34 years old, said they are financially anxious, and 55% feel stressed
- Women, as well, are financially anxious; 57% of women said they felt financially anxious versus 47% of men. And 49% of women feel stressed when discussing their finances versus 38% of men.
Financial stress can take a toll on people's health, relationships and overall sense of well-being. They are looking for someone they can trust to guide them beyond their questions and concerns towards a bigger, better and brighter future.
They are looking for you.
They are looking for your financial brand.
Growth Action: Put people, along with their financial stress and pain, at the center of all of your thinking around digital growth strategy and I guarantee you will maximize your future digital growth potential in the decade to come.
James Robert Lay is CEO and founder of the Digital Growth Institute.