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Putting People First (App Teaser)

Smiling black and white coworkers looking at camera in the office.
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1 minute

Create a workplace environment that breeds greatness with these four tips.

Check out the latest news reports from Wall Street and the focus is almost always on profits and losses.

How much is the market up or down? Which corporation made how much money this quarter?

But in recent years, some CEOs have begun to rethink the idea that profits should be the driver behind every decision. Instead, there’s an emerging philosophy that having a purpose beyond money and putting people first—especially employees—places companies in a better position to succeed in the long run.

“A piece of advice I got from a mentor a long time ago was this: ‘Your job as CEO is not to grow a company, your job is to grow people who grow the company,’” says Adam Witty, co-author with Rusty Shelton of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.

“If you want to be a big business that is respected far and wide, you’ve got to get into the business of growing people. Watching others learn, grow, and develop has been one of the most rewarding parts of my entrepreneurial journey.”

Witty, founder and CEO of Advantage|ForbesBooks, says his goal is always to hire smart people, and to create a working environment that breeds greatness in them.

He has a number of tactics for achieving that. Find them in the full version of this article on the myCUES app. Find it under “Spotlight.”

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