From John: The New Innovation Imperative

yellow light bulb amidst white question marks
John Pembroke Photo
Late President/CEO

2 minutes

How will your credit union creatively respond to the today’s key questions?

In the last 18 months, credit unions have embodied the adage, “Necessity is the mother of invention.”

After the pandemic was declared and George Floyd was murdered in early 2020, credit unions responded by reinventing their processes—and, really, themselves.

Now that the economy is reopening in many places in North America, innovation is just as necessary as before. How will your credit union creatively respond to the key questions now at hand?

  • Which innovations adopted in the last year and a half should be continued? Adapted? Dropped?
  • What are the new best practices for your organization for having staff work in-person, remotely or in some hybrid fashion?
  • What are ways to effectively support staff members who have been dealing with significant uncertainty and change for such a long time?
  • How digital-first does your credit union need to go to effectively serve its current and future members? And how fast?
  • What does your credit union need to do to start or continue its diversity, equity, inclusion and belonging efforts in response to changes in your workforce, your membership and the hiring marketplace?

Sometimes it helps to not go it alone, but rather to learn from innovation experts and to talk with peers facing similar questions. CUES is with you on this journey with an innovation of its own. Starting July 19, we’ll offer Strategic Innovation Institute online, in partnership with Stanford University. I’m excited to see what creative solutions you will implement. And I hope your efforts will not only foster success at this critical juncture but pave the way for a successful future.

Since joining CUES in March 2013, John Pembroke has played a leadership role in developing and launching a new direction in CUES’ strategy, branding and culture. Under his guidance, CUES has revamped its membership structure and launched new institutes. Additionally, CUES has expanded its market further into Canada and the Caribbean. Pembroke’s experience includes 25 years in financial services, marketing and e-commerce. He also has served as chief marketing officer at PSCU Financial Services, St. Petersburg, Florida. Pembroke holds a B.S. in Economics from the Wharton School of Business of the University of Pennsylvania and an MBA in Marketing and Policy Studies from the Booth School of Business of the University of Chicago. 

Attend a related learning event

Develop your innovative mindset and become part of an elite network of CUES institute graduates when you attend Strategic Innovation Institute online, offered in partnership with Stanford University, July 19-Aug. 4, 2021.
Register now
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