Posted by Lisa Hochgraf
A friend I respect a lot for her medical knowledge (formerly an ER nurse, now mom and biology instructor) raved on Facebook recently about Target's new medicine bottle.
I asked Kristen for more specifics about just what she liked, and check out what she said:
It is really well thought out for people who are on multiple medications, and for families with more than one person taking medications: 1) Each family member is assigned a color--all the medications with the blue band belong to one person, and the red bands to another 2) The bottle itself is flattened, so all the information--drug name, instructions--is easily readable without having to read around a cylinder 3) The backside of the bottle includes a physical description of the medication inside--ever tried sorting pills for Grandma and wondered which medication was the yellow pill and which the blue? 4) The bottle is designed to stand on its lid, and the top (normal bottom) of the bottle has the name of the medication in large print--really useful for people who store their medications in a basket--they can identify the medication from above. Packaging science at its best. I am really impressed! Now I have to say I really like and trust my local pharmacist, but this bottle is cool enough to at least turn my head and consider whether Target might be a good place to fill my next script. Read more about Target's marketing plans for the new bottle in this article. In a way I can't believe I'm blogging about pill bottles this morning. I wonder if there's a way loans or savings accounts could be packaged that would make people turn their heads and think about switching over to your CU? Ideas, anyone?
