Be Careful With That Brand!

Remember, it’s not about you—it’s about them.

By Denise Wymore

It’s not about me? This was perhaps the most difficult lesson I learned as VP/marketing of First Technology Credit Union—it wasn’t about our cool online banking products, or our rates-as-low-as-barely-nothing-point-nothing-percent or our Totally Free (no really, ours was the freest) checking account. It was about the people we served. The members—the founders of the credit union.

Compass Subscription

New Taxation Threat has Utah Roots

By Rick Craig

Long-time credit union antagonist Harris Simmons, chairman of Salt Lake City-based Zions Bank, will be the chairman of the American Bankers Association in November 2005.

Compass Subscription

The Art of the Resolution

By Dan Clark

As corporate officers we have all been faced with the need to understand the history of our organizations. In particular, we have needed to understand the decisions of previous managements or boards.

Compass Subscription