Translating Analytics Into True Understanding
‘Business intelligence’ is successful when it helps you add profitable members. By Scott McClymonds
Peter Drucker said the purpose of a business is to get a customer. My version of that is to get a profitable customer.




Managing risk is both an art form and a science. Understandably, many auto lenders fear making the wrong collateral protection insurance choice.
Some people watch the Super Bowl for football and some people watch it for the ads. One might have expected that the 50th anniversary edition of the big game would have raised the bar on both the sport and the advertising.