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Scott Hackworth, Laura Lynch

 

CUES 119: Credit Union Executive Pay Up Despite Economic Uncertainty

Good salary data and workplace flexibility are key to competing for top talent in today’s hiring market.

August 2021

By Scott Hackworth, Laura Lynch

 

00:04 Lisa Hochgraf

You’re listening to the CUES podcast, Episode 119. 

 

Thank you, CUES podcast nation, for tuning in to our latest show. Whether you’re listening from your office, your home or your car, we are grateful to you for joining us. As you know, this show is where you can hear credit union industry leaders and cross-industry experts who provide a wide range of perspectives on trends and topics relevant to you. My name is Lisa Hochgraf, senior editor for CUES and our credit union management magazine. 

 

We are grateful today to two industry suppliers for sponsoring this show. First, let’s hear from CUES supplier member Plansmith. 

 

Frustrated by disparate planning and reporting systems, clunky old software or poor customer experience? Plansmith’s unified planning solutions automate the process of creating annual budgets, long-range forecasts, custom board reports and ALM. Our professional advisory and outsourcing services led by former NCUA and FDIC examiners help you stay ahead of evolving regulatory demands and examiner requests. Whether you need help with budgeting ALM, CECL or are looking to outsource any of those processes, visit plansmith.com. For details or to schedule a discovery call today. Get Plansmith for an exceptional planning experience. 

 

I’ll introduce today’s guest right after this word from CUES solutions provider SRM. 

 

Strategic Resource Management has helped more than 1,050 financial institutions add $3.6 billion of value to their bottom line in such areas as payments, digital transformation, core processing, artificial intelligence and operational efficiency. SRM’s decades of experience have lowered costs enhanced revenues increased productivity and provided a competitive edge for clients an environment of constant and accelerating change. Visit www.srmcorp.com for more information and follow the company @SRM Corp. 

 

Nothing gets people’s attention like a conversation about compensation. Today’s guests are here with an update on what is happening with credit union executive compensation based on the results of the most recent CUES Executive Compensation Survey. Our first guest is Scott Hackworth, CPA, the president of Industry Insights Inc., CUES’ partner in doing both the CUES Executive Compensation Survey and CUES Employee Salary Survey. You’ll learn from the show that Scott is a very fun, very well-spoken “data guy.” Scott has two master’s degrees, one from Northwestern University in predictive analytics, and an MBA in corporate finance from Capital University. 

 

Also joining us today is CUES’ own products and services manager, Laura Lynch. Laura has 15 years of experience in working with CUES’ compensation surveys and other products as well as with credit unions and CUES members. 

 

These two do a super job explaining how the survey works and what the latest data show. So, let’s get started. 

 

Welcome to the show, Scott and Laura. 

 

3:53 Scott Hackworth

Hello. It’s good to be here. 

 

3:55 Laura Lynch

Hi, Lisa. Thanks for having us.

 

3:56 Lisa Hochgraf

So, to help our listeners in the CUES podcast nation get to know you two just a little bit, I wondered if you each would have a quote or a mantra that you live by that you could share with our listeners.

 

04:09 Scott Hackworth

Yeah, the one in my life, I guess that comes into play, I believe was by Edwards Deming. And it reads, “ “In God we trust, all others should bring data.” Just something ....

 

04:24 Lisa Hochgraf

I love that! As someone who manages survey data all day, right? “We love data.”

 

04:29 Scott Hackworth

Yes, that is me. 

 

04:30 Lisa Hochgraf

Thank you, Scott. That’s a wonderful one. Laura, how about you?

 

04:35 Laura Lynch

My mind goes back to a little bit of kind of what you learned in kindergarten, but you know, “Treat others as you like to be treated.” I think it’s a great personal quote, but also comes into play in business every day, where we’re setting expectations and being accountable to other people. So that would be mine.

 

04:50 Lisa Hochgraf

Yeah. And you know, in a way it fits in with compensation, right? We all appreciate being compensated fairly, and maybe even well, for good work. It’s a piece of the motivation. And it’s certainly important to us just for our well-being and being able to live our lives. 

 

Wonderful opening quotes, you too. Thank you so much. 

 

I’m so excited to be here to talk about the compensation survey today. Tell us about the compensation survey, how long has it been around? And what methodology is used for gathering the data? Who can participate?

 

05:21 Laura Lynch

Well, so we’ve had the the compensation survey for many, many years here at CUES. I think we’re going on, you know, 35-40 years. It’s been a long time. 

 

So obviously very different from when we started, when it was a large, printed manual that our credit unions had to flip through. And now it’s all online, of course. 

 

So annually, we’re asking our credit unions to go online, fill out the executive compensation survey. And we do that usually in January through March of each year. And when I say our credit unions, I mean, both CUES members and non-members. We do invite everyone to participate in the survey. And we’re focused on the United States specifically, when our credit unions fill out the survey. They’re providing salaries that are current as of that year. So for this year, salary is current as of January 1, 2021. So, this year for our 2021 executive compensation reports, we have data from 308 credit unions.

 

06:12 Lisa Hochgraf

That’s a lot of credit unions. 

 

Laura, tell me a little bit more about the sort of the general scope of the foundation of the survey. I know we change it up a little bit every year, but what are the core things that people can expect to see in the survey?

 

06:25 Laura Lynch

So for the executive survey, of course, one of the main focuses is the CEO position. That’s what probably is the most often run position when folks are going in and running reports. 

 

But the executive survey does cover all executive-level positions at the credit union. And we do also, side note, have an employee-level survey as well, so our credit unions can go into that survey and see the employee-level positions. But today, our focus is the executive survey. And all of those executive positions are reviewed on an ongoing basis to make sure they’re still current. And this year, what we changed was we added a diversity and inclusion officer. 

 

So, as we see our credit unions focusing more and more on DEI and adding positions to oversee the strategy and implementation of DEI, we did go ahead and add a position diversity and inclusion officer. 

 

The other things we’ve kind of changed recently are around the demographic questions. I think it’s been a couple of years where we’ve started asking about race and gender to see if there are any trends emerging in compensation related to those demographics. So far, we don’t have any significant results to report in those areas. We just added that di position this year; we didn’t have enough respondents to have significant data. But we’ll continue to look at, you know, these demographics and also continuing to look at changes in the industry to adjust the survey as we need to.

 

07:42 Lisa Hochgraf

It’s fascinating to watch how trends in the industry and the needs of members and the needs of credit unions organizationally impact what they’re doing with their staffing and therefore with their compensation. In the magazine coming up, we’re going to be doing a story about the rise of the member experience executive. And that’s going to be a fascinating study as well. Perhaps in a future year, you’ll be surveying for the compensation levels for that particular executive. Certainly, that’s a very important position. 

 

So this last 18 months has been well, unusual. There were a lot of changes to credit union operations and staffing due to the COVID-19 pandemic, the unemployment trends, those things influence the compensation.

 

08:26 Scott Hackworth

Yeah, I would definitely say unusual. That’s an understatement for what has been happening over the past 18 months. And so certainly the economy overall. I mean, it’s really, it’s an extremely interesting thing to look at, because the economy overall dipped more than ever in recent history. It was down 3.5% for 2020. Now, we are expecting that to rise back this year ending up about 2.5% up but certainly last year with all that was going on with economic pressures, unemployment rate skyrocketing there for a little bit, up higher than it’s been in two decades or so. Certainly all of those pressures made you think, okay, compensation, how’s that going to impact?

 

And you would normally, I mean, if you asked us in March of last year, we would have said, “Okay, compensation rates are going to have to fall. Things are going to have to decline. And, instead, actually the opposite happened, which is just fascinating from just an outsider’s or an economics perspective. 

 

And what we’re seeing there was really a confluence of a lot of older executives taking that opportunity to exit the workforce. And so, we see that across lots of industries—in particular, this one where we see that which then increases the need and the demand for executives. So now we have a reduction of supply. And so that’s creating this new demand and real pressure on the compensation levels within there. 

 

So yeah, definitely we’ve seen still within all of these crazy economic uncertainties, the compensation levels overall have still remained robust. And, in fact, the competition for skilled executives remains higher than ever.

 

10:10 Lisa Hochgraf

Fascinating. The economy is an interesting animal, never fully predictable. 

 

So, you’ve already mentioned the key takeaway from the 2021 compensation survey. What are some additional takeaways? Or would you expand on that key takeaway that you’ve just mentioned?

 

10:23 Scott Hackworth

Sure, the key overall takeaway is all positions that we survey, which I believe is 23 executive titles, every position that we survey, and we looked at this on a same sample or panel basis, where we look at the same credit unions participating year over year. And when we did that, we saw that each position still increased in compensation during 2020. Again, it’s just a fascinating overall takeaway. 

 

And just in general then, pay increases range from three to 7%, just in general terms, which is significant, especially as there’s so much uncertainty in the general economy, and what’s going to happen next. 

 

And despite that, this urge or this need to maintain consistency, especially amongst the top executives, that need has really risen and become more prominent than ever. And because of that, there’s the increase in compensation.

 

11:23 Lisa Hochgraf

That’s really good background for understanding the results of the survey. So now we’re about halfway through 2021. Unemployment rates are still pretty high. How are credit unions positioning themselves to remain competitive for that top talent that they need?

 

11:39 Scott Hackworth

One of the keys, and this is gonna seem like a shameless plug, but understanding the benchmarks and understanding the numbers, what are what are others? What’s competitive? What’s the competitive rate? Where should you be relative to others is really a key piece for understanding where should you land, and what should you be offering to attract that top talent. 

 

In addition, we found just across all industries that flexibility is really key, especially as everyone in general varies. Some remote work working from home, some flexibilities that had not ever been seen before. And now we’re tiptoeing back into a different pace. And they are there still a nice premium on that flexibility. And that ability to work from home, that ability to go to an appointment or take a walk or go for a jog, those things. And if we take that away, there has to be a premium in terms of compensation. 

 

And so, there is a lot of play there in terms of what others are willing to put up with or willing to allow and making sure that you’re on top of that.

 

12:47 Lisa Hochgraf

That’s very interesting. Because we when we talk about compensation, we are talking about a package. I know you’re a numbers guy, right? So, it all comes down to numbers in the end. But what we’re talking about there, the flexibility, is kind of a more human thing, if you would, than just how much you get in your paycheck when it gets deposited every two weeks.

 

13:05 Scott Hackworth

That’s right. And there’s definitely trade-offs. So yes, I think that the positions are the credit unions that are willing to put together the best overall package where that includes the human elements and some of the flexibilities and the vacation times and the benefits. And some of those pieces, the wellness packages, along with the overall compensation will win in the long run.

 

13:28 Lisa Hochgraf

So, talk to me a little bit about the compensation philosophy that credit unions ground their decision-making in. Are there some things that are relevant today with regards to compensation philosophy that might not have been so important five years ago?

 

13:42 Scott Hackworth

From our perspective, what we would say is that definitely the flexibility and the power of the employee has become larger than it has been in a really long time. And definitely the shakeup that happened, where anytime there’s change, there’s new thoughts, there’s new developments. And so certainly having the employee now feel empowered, and being able to say, “Hey, you know what, I’ve been working from home five days a week. I think I can still work from home three days a week and get, you know, I’ll be in the office, can we make that work? Can we do this flexibility?” And those are all parts of that discussion that were they would have been laughed at five years ago.

 

14:23 Lisa Hochgraf

So, this is all really great and very interesting information for credit unions. How would a credit union that wants to get the data access the compensation survey at this point?

 

14:33 Laura Lynch

So, Lisa, our credit unions can go online to pull reports. It’s a nice tool that allows you to cut your data as you want it. So, choosing your own peer group, whether that be by asset by region, things like that. So that’s all available online. Any credit union that is a CUES Unlimited+ member gets complimentary access to the executive compensation reports as well as the employee compensation report, so they can go to the CUES website to find that. Anyone who’s not a CUES Unlimited+ member can purchase access. And they can also do that via our website. And those subscriptions that are purchased are good for 12 months, and the credit unions can run as many reports as they need throughout that year. So good place to go is cues.org/ECS for Executive Compensation Survey.

 

15:20 Lisa Hochgraf

Excellent tip, excellent strategy. Laura and Scott, thank you so much for being on the show today.

 

15:27 Laura Lynch

Thanks, Lisa. Appreciate your time. Thank you, Scott, for joining us. 

 

15:31 Scott Hackworth

Thank you. I’ve appreciated it, and it’s been a lot of fun.

 

15:35 Lisa Hochgraf

Thank you so much for taking time out of your day to listen to the CUES Podcast. And thanks to Scott and Laura for being our guests. 

 

I hope all of you listeners got some great ideas about compensation philosophy and trends that you can apply at your credit union. I hope that you have been inspired to check out the two CUES surveys. Find the CUES Executive Compensation survey at cues.org/ECS and the CUES Employee Salary Survey at cues.org/ESS

 

These surveys would not be possible without the participation of credit union executives. If you didn’t provide data this year, please consider doing so next year. 

 

Our thanks also go out to CUES Supplier member Plansmith and CUESolutions provider SRM for sponsoring this episode. If you’d like to learn more about being a CUESolutions provider, a CUES Supplier member or how to sponsor CUES content, please email Kari@cues.org. That’s k-a-r-i at CUES dot org.

 

Find the show notes for this podcast and a full transcript when you visit cumanagement.com/podcast 119.

 

There’s lots of other credit union-specific content on CUmanagement.com as well. I hope you’ll check it out. 

 

If you’re a CUES member, you have access to invaluable membership benefits to further enhance your development, many of which are available virtually. Visit cues.org/membership to learn more. 

 

Thanks again for listening today. 

 

CUES is an international credit union association. Our mission is to educate and develop credit union CEOs, executives, directors and future leaders. To learn how CUES can help you realize your potential, visit cues.org today.

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Ancin Cooley

 

CUES 118—Goverance Gumbo, an Interview with Ancin Cooley 

Knowing more about which of these key ingredients would improve the flavor of the work of your board and its committees?

 

00:04 Lisa Hochgraf

You're listening to the CUES podcast, episode 118. 

 

Thank you, CUES Podcast nation, for tuning in to our latest show. Whether you're listening from your car, your home or your office, we are grateful to you for joining us. As you know, this show is where you can hear credit union industry leaders and cross-industry experts provide a wide range of perspectives on trends and topics relevant to you. My name is Lisa Hochgraf, senior editor for CUES and our Credit Union Management magazine. 

 

Before I introduce today's guest, let's take a moment for a word from our sponsor, CUES Supplier member Plansmith. 

 

Frustrated by disparate planning and reporting systems, clunky old software or poor customer experience? Plansmith’s unified planning solutions automate the process of creating annual budgets, long-range forecasts, custom board reports, and ALM. 

 

Our professional advisory and outsourcing services led by former NCUA and FDIC examiners help you stay ahead of evolving regulatory demands and examiner requests. Whether you need help with budgeting, ALM, CECL or are looking to outsource any of those processes, visit plansmith.com for details or to schedule a discovery call today. Get Plansmith for an exceptional planning experience. 

 

Today's guest is Ancin Cooley, president of Synergy Credit Union Consulting based in Chicago. Ancin is a former examiner with the Office of the Comptroller of the Currency and an expert in strategic planning, enterprise risk management and governance. He'll be speaking at CUES’ Directors Conference in December. Learn more about that event at cues.org/dc

 

I first had the pleasure to meet Ancin long ago when he presented at a CUES conference. Working with him over time, I've learned that he knows a lot about many facets of credit union governance and leadership, as well as how those facets blend together. 

 

So, it wasn't super surprising when Ancin suggested we call this show “governance gumbo.” Just like gumbo is a mixture of distinctly different ingredients that come together to form an amazing dish, this show will feature Ancin and me discussing several topics that, together, help form great governance practices. 

 

I know you're going to learn a lot from this show, so let's get started. 

 

Welcome to the show, Ancin. 

 

2:47 Ancin Cooley

Thank you for having me. 

 

2:49 Lisa Hochgraf

Ancin, to get started, would you talk a little bit about Gumbo and why you suggested we have this podcast be called governance gumbo.

 

02:57 Ancin Cooley

Well, I'm originally from New Orleans, Louisiana. And I like to think that I'm a decent gumbo cook. And one of the things that's unique about gumbo is that you combine a lot of different ingredients to make an amazing, flavorful dish. And in the same way, governance isn't just composed of any one ingredient. It's made up of enterprise risk management. It's made up of board relations, it's made up of interactions that happen between the board and the CEO. It's comprised of different ingredients. But when combined together and seasoned properly, it makes for an amazing credit union.

 

03:40 Lisa Hochgraf

I just love analogies as a longtime writer. And now as a podcast host, it helps to drive the point home. So, to make our gumbo for good governance today, you and I have planned to hit fairly quickly on five very important topics. The first is the relationship between the supervisory committee and the board. Ancin, what is the best thing you've ever seen a credit union do to foster a better relationship between these two governing bodies?

 

04:07 Ancin Cooley

And I would say one of the best things to do is to level the playing field. Don't communicate this that the supervisory committee as a function is in some ways a stepping stone from going from the supervisory committee to the board, okay. They both have a purpose, all right.

 

Your board is responsible for setting the risk appetite of the organization. The supervisory committee is responsible for testing the controls to manage those risks. And so, they both have very important processes and functions. Sometimes, however, it can become a bit of a turf battle when either constituency … It feels like the other is eroding the other’s fiefdom or the other’s power. And we got to really kind of manage that because in that kind of skirmish or in that quarrel, we can lose sight of what our functions are, and the credit union loses out. 

 

So, one of the things that we can do is make sure that, one, our supervisory committee has a charter. Also, make sure that your board has an established and written risk appetite. This will ensure that you have guidelines or rules of engagement, if you will, for how you're going to operate. Why do you need need it written? Because board members change, institutions change, and you want to make sure that there's consistency as individuals come on and off your committees.

 

05:51 Lisa Hochgraf

Documentation goes a long way; planning goes a long way. 

 

Onto the next topic, during the pandemic cyber attacks went way up. But based on our preshow conversations, I'd say you think that credit unions can't just think about cyber attacks. Instead, they have to think about enterprise risk management ... in other words, what to do to secure the whole organization based on the risk appetite of the board. 

 

Ancin, what does ERM do to leave things better managed and more secure than working on one area of security at a time can do?

 

06:25 Ancin Cooley

That's a great, great question. And it's a key ingredient to governance gumbo, in that enterprise risk management is the tool or the function that management uses to ensure that the organization is staying within the risk appetite, and the risk tolerances set by its board. But I'd like to reframe ERM, or enterprise risk management, not just as a risk management function because I think that in some ways, it becomes a regular, like a regulatory thing, or another audit function in some people's minds. 

 

If you have a car that you would like to go faster than, further than, you also have to account for the fact that if you have to go faster, you need to have better brakes, and you need to have better suspensions. And so, I make the case to CEOs and managers who haven't had to really operate under the scheme of an enterprise risk management function and say, “Listen, if you want to grow by double digits, while also being able to sleep at night, it's important for you to embrace ERM concepts, because in one conversation, we can go from credit risk to liquidity risk to interest rate risk to compliance risk to information technology risk to talent, risk to transaction risk.” 

 

And once you have a good, I would say, foundation on all those, you realize that they have some aspects of those risks that overlap. It makes you a more formidable manager, and makes you a better director, when you have at least a basic understanding of these so that you ensure that your institution isn't handling these risks in silos. 

 

And so, I would say that just focusing on the Bank Secrecy Act, or IT is …  those are things that from a regulatory standpoint, it gets a lot of attention, right? But if you want to grow, and if you want to go deeper in that in from a credit risk standpoint, and be able to lend and grow faster, you need to be able to embrace enterprise risk management concepts.

 

08:53 Lisa Hochgraf

Okay, the next ingredient up is strategic planning. So why is process optimization not the same thing as strategy? 

 

09:10 Ancin Cooley

The next key ingredient in our gumbo governance gumbo is ensuring that we have a clear-cut strategy.

And one of the things that I'm noticing in the credit union space is that a lot of institutions are focusing more on process optimization versus strategy. 

 

Process optimization is “How do we get more out of what we're already doing? How do we reduce expenses? How do we increase yield?” That's not strategy. 

 

Strategy is having four to five directions that you can go into and only being able to choose one and realizing that you may or may not choose the right direction. 

 

For example, there were some institutions that embraced peer-to-peer payments as a strategy earlier than other credit unions, right, meaning they have Zelle already. And what and in doing so, they've been able to lower the average age of their membership because younger folks want to be able to transfer money. 

 

Well, in doing that, they were able to implement a strategy that had some derivative results for the membership growth and for their bottom line, because younger members need homes, need cars, need credit cards and things of that nature, at a rate faster and more than some of our demographics that are getting a little longer in the tooth. So, by implementing a strategy and making a decision, it allowed them to be prepared. 

 

Here's another example of someone focusing on process optimization versus strategy: Blockbuster. Blockbuster did not strategically prepare for Netflix, because they weren't looking far enough ahead. They said to themselves, “Well, nobody will ever wait an hour for a movie to download. We’ll be just fine, right?” So they focused on “Well, how can we get people to return their tapes faster?” And so they focused on optimizing a process instead of looking forward to what was coming down from a technological standpoint, so that they can implement a strategy that would ensure their company's viability. As credit unions, we need to be looking forward and taking risks on strategies that will ensure our credit unions will be around for the long haul.

 

11:53 Lisa Hochgraf

I love that example. Next ingredient. 

 

Ancin, I've heard you say that strong compensation programs have everything to do with good governance. What is the key connection?

 

12:05 Ancin Cooley

I would say that compensation programs ensure that your management team, if you’re a director, that they're going to fulfill your mission and your vision. Remember, as a volunteer, in most states, you're not really being compensated and or you don't have any ownership in the same way that a bank director does in this credit union. What you get out of this volunteer work is that you do right by your community, they do right by your members, and you have a positive impact in people's lives. 

 

Well, you cannot assume that your operator, that your manager will be a true believer in the credit union movement. They may or may not. Honestly, they might just be a good banker that happened to have found themselves at a credit union. Well, how do you bridge that gap between their feelings and what you need to happen in your mission? You have to tie your mission and your values to the compensation program. And so, you want the behaviors that you want to see repeated through your, throughout your organization compensated well. And I'll say this, there's some directors will answer them, you know, they get a living wage, they work nine to five, they don't need … Okay, you can, you can do that. As a duly elected director, you can espouse that perspective. But I promise you there are credit unions in the credit union land and in this environment that will take your good CEO and give them a bonus. And so by, by not having a strong compensation program, you expose your credit union to talent risk, the risk that you will not be able to retain the talent you need to hit your strategic goals and to achieve your mission.

 

14:03 Lisa Hochgraf

Oh we love everything that has to do with talent here at CUES. So I like the idea that tying compensation programs into your governance will help you with managing your talent risk. 

 

So, the gumbo is really taking shape. Now I think we have one more ingredient. And that's mergers. 

 

As an editor, I hear both sides of the merger debate. On the one hand, mergers are a key way that many credit unions are growing to serve more members, and it's helping them reach economies of scale. 

 

On the other hand, the seventh cooperative principle is cooperatives helping cooperatives, which mergers … seems it could fly in the face of that at times. So where do you think mergers fit into the cooperative credit union movement?

 

14:47 Ancin Cooley

I understand both sentiments. I understand both arguments. And then also let me be clear that I provide merger consulting. I've helped develop merger policies but from a cooperative movement standpoint, mergers, in my opinion, should not be your primary method of growing your institution. But just from a good business standpoint, think about it. If you're a large credit union, and you're spending X amount of dollars annually, just think about this, if you're a director look at … or a CEO … look at your marketing budget and look at how much you're spending annually to drive membership growth and loan growth. Now, let's just go through this exercise, I want you to bifurcate or separate how much of your growth is organic versus inorganic. Inorganic growth, meaning growth that comes from mergers. Inorganic meaning loan growth that comes from participations. Inorganic meaning shares that you're having to purchase or CDs you're having to purchase … all because all the methods that you're using to drive organic growth, they're not working.

 

You have a branch network that aren't, that isn't driving memberships. You have a social media program that isn't driving membership. You have all these processes that aren't driving organic growth. And if I can be candid with you, then what are they doing? And are they effective, if you're year over year, you're setting this, allotting these budget dollars, and you're not getting your return on your investment. 

 

It's just like a fisherman or a restaurant hiring a group of fishermen to supply to fish for their restaurant. And every day, they go out and they don't come back with any fish. So the restaurant owner has to go down to Sam's or Walmart or whatever, and buy the fish off the shelf. What do I need all these boats and fishermen for? 

 

So that's I want to appeal to your business sense first. 

 

Now, from a cooperative movement standpoint, I just don't think it's in line with the principles. If you have a smaller credit union that needs help, I don't think the way to go about helping them is browbeating them or scaring them into merging so that you can hit your growth goals. Now there are some small credit unions that have found themselves in SEGs and in situations that are difficult. But I'll say this to a small credit union on the line or small credit union CEO. Let me just be candid with you. Before you go to your board, to try to convince your board that it's time to merge, maybe they need another leader. Cause just because you can't figure out how to get the credit union profitable, just because you can't figure out how to grow the credit union does not mean that this institution needs to give up its charter because you can't figure it out. The charter has been around 40 years, 60 years, and a lot of people put a lot of time and energy into this credit union. And your credit union serves a very, especially if you're a small instance, a very niche party, a community that may not be able to get served in the same way if you john, join a larger movement. 

 

I have a small credit unions and I have large credit unions and I believe that they all have a place in this environment. And I help small credit unions survive. And I help large credit unions figure out how to take deposit share and loan share from banks so that they can focus less on trying to convince smaller credit unions to join their movement.

 

19:12 Lisa Hochgraf

So maybe a summary of your thinking might be there are lots of things to try, lots of strategies to consider and tactics to implement before a merger would be your top recommendation.

 

19:25 Ancin Cooley

Absolutely. I think it's a it should be apply should be in your tool belt. Don't get me wrong. It should be in your tool belt. But it should not be, in my opinion, as a credit union as a cooperative movement, your primary means for growth because frankly, it means that something else is failing in your organization. 

 

19:47 Lisa Hochgraf

Ancin, I love how much you know about credit unions and how thoughtful you are about the issues that they face. I'm really excited that you're going to be speaking at our Directors Conference in December. And I want to encourage all the listeners to look you up and check out your session. 

 

It's been really great having you on the show today. Thanks so much for being here. 

 

20:05 Ancin Cooley

Thank you for having me as always. 

 

20:07 Lisa Hochgraf

Thank you so much for taking time out of your day to listen to the CUES podcast. 

 

Thanks very much to Ancin for being our guest on the show today. 

 

How tasty is your gumbo? I hope the show today helps you add some great ingredients to your credit union’s unique recipe for governance. 

 

Our thanks also go out to CUES Supplier member Plansmith for sponsoring this episode. If you'd like to learn more about being a CUESolutions provider, a CUES Supplier member or how to sponsor CUES content, please email kari@cues.org. That's k a r i at CUES dot org.

 

Find the show notes for this podcast and a full transcript when you visit cumanagement.com/podcast118. There's lots of other credit unions specific content on CUmanagement.com as well. I hope you'll check it out. 

 

If you're a CUES member, you have access to invaluable membership benefits to further enhance your development, many of which are available virtually. Visit cues.org/membership to learn more. 

 

Thanks again for listening today. 

 

CUES is an international credit union association. Our mission is to educate and develop credit union CEOs, executives, directors and future leaders. To learn how CUES can help you realize your potential, visit cues.org today.

Deedee and Peter Myers podcast landing tile
Deedee Myers, Peter Myers

CUES 117: Merge for the Right Reasons—an Interview with Deedee Myers, Ph.D., and Peter Myers 

How to tee up merger discussions, what’s important post-merger, and the value of forward-thinking 

 

Lisa Hochgraf 00:04 

You're listening to the CUES podcast, Episode 117. Thanks for tuning in to our latest show.  

 

Whether you're listening from your car, your home or your office, we are grateful to you for joining us.  

 

As you know, this show is where you can hear credit union industry leaders and cross-industry experts provide a wide range of perspectives on trends and topics relevant to you. My name is Lisa Hochgraf, senior editor for CUES and our Credit Union Management magazine.  

 

I'm really excited about today's guests, who hail from CUESolutions provider DDJ Meyers.  

 

But before I introduce them and today's topic in more detail, let's take a moment for a word from our sponsor, CUESolutions provider CU Members Mortgage. 

 

Since 1982 CU Members Mortgage has provided expert mortgage solutions to credit unions and CUSOs nationwide. Over these years of service, we've collaborated with hundreds of credit unions to create a refined program to assist credit unions of any size with any need. Your credit union can leverage a vast product list, retained servicing and leading-edge technology solutions to increase income and build a more satisfied membership base. Plus, training and marketing support ensure you are one step ahead. Find out more at www.CUmembers.com. Equal Housing Lender. CU Members Mortgage is a division of Colonial Savings. FA NMLS 401285. 

 

It's not surprising that pretty much everything we talk about in life or on this show these days is taken in the context of the pandemic. In this episode, we talk about mergers, including what to expect as vaccination rates rise and the economy reopens.  

 

Our two guests have a great vantage point on this discussion, as they spend a lot of their time with directors and CEOs, both inside boardrooms and out. They are Deedee Meyers and Peter Meyers. Deedee has more than a few letters behind her name, including Ph.D. She is CEO of DDJ Myers, based in Phoenix. Also joining us is DDJ Myers, Senior Vice President Peter.  

 

Deedee and Peter have regular conversations with top industry leaders about strategy, organizational alignment and vision. In the show, they expertly respond to questions about how to pave the way to a merger conversation.  

 

What needs to be done after a merger to truly complete the process and enable the emerging new organization to take shape? 

 

What to be cautious about when considering a merger?  

 

And how Deedee and Peter stay in forward-thinking mode, which is so key to their work?  

 

You might want to note that Deedee and Peter’s podcast from just over a year ago, “How to Smash the CEO Interview” had a remarkable response. You can listen to it at CUmanagement dot com slash podcast 73.  

 

I expect you're going to find a lot of value in what Deedee and Peter have to say about mergers. Let's get started.  

 

Welcome to the show, Deedee and Peter. 

 

Deedee Myers 

Good to be here, Lisa. Thanks for having us today.  

 

Peter Myers 

Yeah, excited to be back. Thanks for having us. 

 

Lisa Hochgraf 

Deedee and Peter, as the economy reopens after an extended period of various states of closure during the pandemic, getting going and getting growing again are on the top of many credit unions’ priority lists. So, what do you anticipate in 2021, compared to 2020, for merger and acquisition activity? 

 

04:04 Peter Myers 

That's a great question. You know, as we're preparing for a strategic planning event this coming weekend, and we had one, just a couple of weeks ago, mergers are back on the radar for a lot of organizations. And let me first put it into a historic context.  

 

You know, prior to the Great Recession, there was, you know, roughly like 300 mergers a year, high to hundreds, etc. But then after the Great Recession, it dipped down for a little while. And I think that's what we've been experiencing in the last year is 136 mergers in 2020.  

 

I think it's going to pick back up in 2021. But we're also thinking beyond because the marriage of a merger, it takes time. There's courting, so I don't think it's, you know, it's not banks, we're not-for-profit companies. We can’t just go in with a hostile takeover. It takes time.  

 

So, I think 2021 and beyond, it's back on everyone's radars. One of the things we did notice though and some of the street planning conversations is those that had an appetite for acquiring have and paused last year, their appetite is now more fortified. Right? They're seeing more opportunity to go out there and partner with other organizations, those that were saying, “No, we're going to go into long, long where we've evaluated mergers.” 

 

And I had one client that put it seriously on the table, “Hey, maybe we should just merge up because it's going to be too difficult with what we thought was going to happen with financial services last year.” But they're coming out stronger than they've ever been. And so, they're, they're doubling down.  

 

So, your question in terms of what's going to happen in the next year or two, I think we're gonna see those mergers, you know, pick back up, and those organizations that have fortified their balance sheets and fixed some of their operations and were able to trim some of the expense, I think they're doing well. And I think they're going to continue to move forward as an organization until, until the next major thing captivates their attention for a merger opportunity. 

 

06:06 Lisa Hochgraf 

I really appreciate your perspective, Peter. I know that you and DeeDee are both in boardrooms on a regular basis, talking with leaders of credit unions, and so you have a feel for what they're thinking and what they're experiencing all the time and in these crazy times in particular. So, I'm curious, based on your experiences in the boardrooms, what are five ideas on paving the way for merger conversations? 

 

06:30 Deedee Myers 

First one is start by building trust, so when, when two CEOs have built a relationship and start to trust each other, it's much easier to get into the merger conversation. The boards will actually build trust faster with each other and be in the kind of dialogue that will create a meaningful relationship. So that's building trust.  

 

Also, we're hearing from the research we did: Lend a helping hand. I'm going to give an example of Pen Air during the hurricanes. They went out and helped other credit unions who had issues with their buildings and their ATMs because of the hurricane. They lent other credit unions their bus, which is the mobile ATM. So, it's being good partners in the region is what Bob Jacobson says.  

 

Third is provide expertise and business support. You know, one credit union staffed a CUSO to deliver underwriting services to smaller financial credit unions who had that business but were able to do the underwriting.  

 

The fourth one is offer system solutions for … conversions are costly and time consuming. So, if a credit union is locked into an old core system that can't grow and take on additional volume, and it's harder for the smaller credit union to take … and do that investment, then the larger credit can help. That's one way to do that.  

 

And the last one is: Steer away from cold calls. So, this also goes back to the first one, building trust. Cold calls take longer and are much harder, sometimes fail faster, and building that relationship to have a good merger or a good acquisition.  

 

So just because somebody does a cold call doesn't mean you should move it into action. So just, just make sure you're building the trust there first. And those were the five ideas from the research  

 

08:25 Lisa Hochgraf 

Deedee, I wonder if the research that you're speaking of is published somewhere that our listeners could access it? 

 

08:30 DeeDee Myers 

Absolutely. Lisa, check our website out, please look for three whitepapers. There was so much research we segmented into three different whitepapers. So, please take whitepaper No. 1, No. 2 and No. 3, and you'll get the full story. 

 

08:47 Lisa Hochgraf 

That's wonderful. That's a great resource. I will put the link in the show notes, listeners, if you want to look for it there.  

 

I love the ideas that you're presenting about credit unions collaborating with other credit unions as a way to, first, just have cooperatives working together, but then also pave the way for merging together and continuing to work together to better serve members. Those are a really great set of steps.  

 

So, what about the post-merger phase? What is important at that juncture? 

 

09:15 Peter Myers 

Yes. So, when you're thinking about post-merger phase, a lot of organizations, they really look for that goal, that end zone, that touchdown of “Okay, the letter of intent is signed, merger agreement then gets signed, one of those, we're so excited.” Slam dunk. But then that further cultural integration, not just the technological integration, but cultural and operational integration really needs to be worked out prior to us having a big celebration.  

 

I'm just going to give you a real simple example. Not an organization we worked with, but I remember a number of years ago, a couple of large organizations, they were they were merging and their boards were just gonna combine and, and I'm obviously very paraphrasing, “Well, we have x number of board members, you got the same number of board members, let's just combine our boards. And then you know what we'll figure out the board, you know, representation afterwards. That way we have equal representation.”  

 

Years later, they still had the same amount of board members and as a high, high, high number of board members, pushing the limits. And so, they never faced into that conversation. And so, there still ended up being, because there was that equal representation on the board of those two organizations, there still felt like there was an “us” and “them” and not a third organization or a third representation. So boards, from an example, they have to evaluate, “Look, let's be clear. Are we going to be the continuing board, like ‘we are acquiring so and so and yes, we're bringing on one board member and so therefore, like they've gotta, for lack of a better word, like assimilate into us.” Let's just get clear about that so the standards and expectations are clear. Or do we need to for an MOE, or we're gonna, we're gonna fold in and have joint representation, maybe we need to talk about creating a third board, like a third identity. And so that that governance structure gets reevaluated, looked at, what's going to best serve us moving forward. 

 

From a management team, one of the things, you know, I've read a number of bank merger announcements, and I remember one, I'll never forget it, the CEO said, “Yeah, we don't need two CEOs” end quote, or sorry, two CFOs end quote, and it was like, “Wow, okay, couldn't have said it more clearly, right, in terms of what they're looking to do.”  

 

A lot of credit unions, they feel very differently, though, right? They want to, they want to acquire talent; they want to find those spots for those executives that are coming in, for example, if it's an acquisition standpoint. But you know, the weird, you know, weird, or the difficult thing that we have to pay attention to is, “Will those individuals, maybe there's a spot for them, but maybe that's not what they're looking for.” And so, to be presumptuous that we can say, “Hey, Deedee, we're gonna, we've got a great spot for you, and you're going to love it.” And presume that you are, ah, DeeDee are going to love it and give it your all. We got to pay attention to that.  

 

So, there's some cultural strategic alignment items that we need to work out, well, well, well ahead of time, while some of the integration, technological integration is happening. And maybe when we're working with our clients, we like to map as much of that out ahead of time as we can because we don't want those deals to get killed because of one person's job security. We're looking for the best thing for the membership. 

 

12:42 Lisa Hochgraf 

I'm really glad you addressed that timeline. I wondered, after I phrased the question being about post-merger and after the merger is approved, it almost seems like some of this conversation needs to happen before you decide that you're actually going to proceed. Like it seems like ah as much of an advance conversation even though they are things that will take effect after. 

 

13:03 Peter Myers 

Yeah, if I'm, if I can see myself in the future of this organization playing an integral role to the advancement of the priorities. You better believe my support is going to be more wholeheartedly, than if “No, Peter we’ll figure out a spot for you afterwards.” Right. I mean, that is a huge risk. And, and my orientation is not going to be in the right place. It might be more in self-preservation versus advancing the cause. 

 

13:34 Lisa Hochgraf 

Getting buy-in sounds like an important issue as well.  

 

Peter and Deedee, what words of caution do you have for people when they're considering a merger? What things can go wrong? And are there times when credit unions should choose another option besides merging? 

 

13:50 Deedee Myer 

I'll jump in on that and then, Peter, why don’t you pick up from there. You know, so from the research, and I agree with all these ideas, so there's are thoughts … is there, there were four or five that stood out, Lisa.  

 

And I wholeheartedly believe that credit unions should have a strategic planning scenario about strategic growth, whether they're proactively interested or not. If somebody comes knocking on the door, and they've got a really good idea about collaboration in the industry or merging or whatever. You're better prepared for that if you've done that work up front.  

 

So, we encourage that as part of strategic planning. If not, sometimes pursuing mergers and acquisitions are for the wrong reason. We hear so much that, when somebody does get a call, the first answer is, “Yeah, we'll talk to them as long as our chair and our CEO is surviving chair and CEO.” To me, that's the wrong reason. We, we shouldn't be talking about who the survivor is, you know, the CEO or the board chair. It should really be about the synergies between the two organizations to unlock parallel value for the the membership. It really should be what is the membership of gonna see in terms of additional value, what's going to go on in the community, not just about the chair and the CEO. It has to be about how we're going to add more value. So that's No. 1.  

 

No. 2, we see credit unions tending to wait too long to be in the merger or acquisition conversation. What happens is, this is Bob Burrow from Bayer Heritage Credit Union. He says some credit unions wait too long to pursue a merger. And it's better if these institutions consider a merger when they're healthy, rather than waiting until the NCUA designation is “troubled”. Because you had the negotiation on part of the membership from a troubled perspective is clearly different than from my healthy perspective. That’s the second one. 

 

The third one is if the board or culture doesn't align. It's okay to say “No.” We want to make sure that the board and culture are going to align. Otherwise, it's an uphill battle. So, some of that work needs to be done ahead of time.  

 

So, if you're just merging to get bigger, and you're …  That's the wrong reason. I mean, it's a good reason to take care of sustainability. But the board culture and the organization culture need to align as well. 

 

16:23 Peter Myers 

We did a couple of clients last year, and you know, “Hey, let's just put this topic on the table,” right? That's what they wanted to talk about, and just bat it around and see what comes of it. And the outcome was, “We're clear about what is important to us.” And even, even then, it's like, “While we we feel so validated, in that what we had declared was our strategic vision for the organization actually came back on top again, as the reason why we should exist as an organization.” So, we just went through a scenario of maybe this could be a better option. But actually, no, this thing we were originally committed to still is the most important piece.  

 

 

17:00 Deedee Myers 

I like that, Peter, because it deepened the conversation. It also created higher-level consciousness in the boardroom, the executive team, we're, “What are we doing? Why are we doing it? And are we doing it for the right reasons?”  

 

24:01 Peter Myers 

You know, indeed, he said earlier, like, “We got to have these advanced conversations, what are our priorities? What's important to us?” … I'm going to go back like maybe seven, eight years ago, where we were brought in to facilitate this merger conversation, what do we want, we want to merge up, we don't want to be a credit union anymore. We want to merge up.  

 

It's hard. It's one, other resources, compliance, etc. And so, I remember just as clear as day, one of the board members was upset about having to dedicate a whole day to have this conversation because he felt like the decision was already made, like, “I don't want to be a board member anymore. Why do I have to take a day off of work in order to do this? Bah humbug.” Right.  

 

And, and I'll never forget that at the end of the day, when we started speaking about the opportunity for their membership, and their staff in the go-forward situation with a merger partner. He was like, “Well, I want to be on that board. I want to be on that. I'm excited about this.” We'll call him Sean, okay. And Sean, and I was like, “But Sean, you just said you didn't want to even be here today. You think the requirements in the future are gonna be easier? It's, it's like, well, this sounds more fun.” And I had. So, you know, as as best as I possibly could, in that moment. “Hey, Shawn, look, you know, and the rest of the board, let's be clear about what we're up to, and what got us into this moment.”  

 

And so, writing down those conversations, writing down what is important to us, why we are committed to doing what we're doing ahead of time. So, we can then reference that document and go have it stared back to our face, when we just get excited about the shiny, the shiny object in front of us.  

 

18:47 Deedee Myers 

So, creating that vision of the future. And then the that board member, Sean, we're calling him started leaning into it.  

 

18:56 Lisa Hochgraf 

So, Deedee and, Peter, I love how forward-thinking both of you are, not just in this conversation about mergers but also in previous conversations that we've had about succession planning and becoming a CEO or deciding to go for a CEO job. So many times, you've described things you can do now to lay the groundwork for a successful future. Do you have a set of principles or ideas that you follow that help keep you in this forward-thinking mode that you could share here and credit union leaders that are listening might be able to emulate? 

 

19:27 Peter Myers 

Yeah, thinking about the future is a difficult task. And it's probably even more, it's cumbersome. It's hard and it's taxing and then to even do it well takes years and years of experience. But there are some people—and I'm going to put DeeDee in this category—that have insight or vision into the future that is beyond what most people can see. And it's because they … they see possibilities where others do not. And Deedee has been doing that since we started, since she started the company in 1989 and through each economic cycle or recession, you know, we're in our own DDJ strategic planning process. What's next? What's next? And she's just got these visions. And you know, I'll even say this and people that know me and DeeDee, they can kind of get it or I'll be like, “That's nuts. Are you kidding me? Right?” And that's my first reaction, right? And then what she keeps taking me to school because these things keep coming to pass. And what I've learned over the years, I still got a lot of time to learn this is, well, there is something in that I just because I can't envision it doesn't mean that it's not a valuable conversation for us to have or to contemplate. And that's, that's actually what we work with boards on. That's what we're working with the board on tomorrow.  

 

Just because we can't touch that future in this moment, because I don't understand it, doesn't mean that we couldn't, we shouldn't simmer in it, and really see what could come out of it. That's really helps us in our company, and everyone in our company organized around, “Okay, we need to keep coming up with a rich and relevant content.” We're constantly innovating and doing new things, because we're trying to see where where our clients need and want to go, and how can we be partners in relationship with them and for their particular causes. And so, you know, sometimes in our team, you know, alright, let's standardize this process, so that we can, you know, make it more efficient.  

 

And then all of a sudden, we start balling it up and creating a new thing. I mean, that's just kind of how we roll. It's like, like an entrepreneurial, you know, startup, one of our clients said, it's like, you're a startup, you see, you operate like a startup, but you've been doing it for 32 years now. 

 

21:40 Deedee Myers 

Well, applying that to our clients is helping them see what's possible down the road for their members, right, and imagining that future and be really big in it. And we enjoy it. We enjoy it.  

 

Lisa Hochgraf 

It impresses me again and again, how forward-thinking the two of you are, and I really appreciate you sharing your thoughts specifically on mergers today, but also these big picture ideas on forward-thinking and planning for the future. Thank you, Deedee and Peter, for joining us today and sharing your wisdom.  

 

Deedee Myers 

Thank you.  

 

Peter Myers 

Thanks for having us, Lisa.  

 

Lisa Hochgraf 

Thank you so much for taking time out of your day to listen to the CUES Podcast.  

Thanks very much to Deedee and Peter for being our guests on the show today. What a wealth of information they brought with them. You can find DDJ Myers on the web at DDJ Myers dot com. 

 

Our thanks also go out to CU Members Mortgage for sponsoring this show. Both DDJ Myers and CU Members Mortgage are CUESolutions providers. If you'd like to learn more about becoming a CUESolutions provider, a CUES Supplier member or just how to sponsor CUES content, please email kari@cues.org. That's K A R I @ cues dot org. 

 

Find the show notes for this podcast and a full transcript when you visit cumanagement.com/podcast117. There is a lot of other credit union-specific content on CUmanagement dot com as well. 

 

If you're interested in diversity, equity and inclusion, please click on the orange banner at the top of the page. If you're a CUES member, you have access to invaluable membership benefits to further enhance your development, many of which are available virtually. Visit cues.org/membership to learn more. 

 

Thanks again for listening today.  

 

CUES is an international credit union association. Our mission is to educate and develop credit union CEOs, executives, directors and future leaders. To learn how CUES can help you realize your potential, visit cues.org today. 

 

Laurie Maddalena podcast landing tile
Laurie Maddalena

CUES 116: The Evolution to Modern Leadership—an Interview With Laurie Maddalena, MBA, CPCC, PHR

Lisa Hochgraf: You’re listening to the CUES Podcast, Episode 116.
Thanks for tuning in to our latest show. Whether you’re listening from your car, your home or your office, we are grateful to you for joining us!

As you know, this show is where you can hear credit union industry leaders and cross- industry experts provide a wide range of perspectives on trends and topics relevant to you. My name is Lisa Hochgraf, senior editor for CUES and our Credit Union Management magazine.

Before I introduce you to today’s guest, I’d like to take a moment to acknowledge the important contributions to the CUES Podcast of James Lenz, who has moved on to a new position from his previous roles as professional development manager for CUES and chief podcaster for the CUES Podcast. James founded the CUES Podcast back in 2016 and grew and nurtured the show, celebrating its 100th episode last fall. James’s love of high-quality audio, lively and timely conversations, and sharing the show with you, our listeners, will inspire our work going forward. Thank you, James. You will be missed.

In this episode, we’ll talk a lot about big trends impacting credit unions today—and, in particular, how those big trends are impacting the way leaders can lead most effectively.

Our guest today is Laurie Maddalena. Laurie is a leadership speaker and consultant and the founder of CUES Supplier member Envision Excellence LLC in the Washington, D.C., area.

Laurie’s vision is to create a world of exceptional cultures where people love to come to work. She teaches managers and executives how to influence and ignite ownership in others. Her firm provides coaching to the CUES Emerge program participants. You can find out more about that program at CUES Emerge DOT com.

Today we’re going to talk about what Laurie calls “modern” leadership ... which, as you’ll hear, is the kind of leadership that employees of all generations—but especially young people—want today.

Different from what Laurie calls “traditional” leadership, modern leadership is not all about results. Modern leadership is all about people—and supporting them in delivering results.

I’m sure you’re ready to hear more, so let’s get started.
Lisa Hochgraf: Hello, Laurie. Thank you so much for coming on the show.

Laurie Maddalena: So great to be here with you, Lisa.

Lisa Hochgraf: It's so great to have you again, actually. You’ve been a wonderful guest in the past. Today, I want to especially thank you for the coaching that Envision Excellence did for CUES Emerge.

To get us started in talking about leadership today, I was wondering what you would say if I asked you what makes you most excited about the emerging leaders in the credit union industry today and what advice you might have for them.

Laurie Maddalena: Well, first, I so enjoyed working with the cohort last year and looking forward to working with them again this year.

And what I’m most excited about is I think there's such a great opportunity that the emerging leaders have to have an impact on the cultures in our credit union.

They bring in these expectations and these values that I think are more modern than maybe perhaps some of the more traditional leaders. And I really think we, we need more of this modern type of leader and so as our organizations and our cultures are shifting from this traditional towards a more modern leadership approach, I think that this, these emerging leaders have a great, great opportunity to impact our cultures in a positive way.

And advice, I would give them. One is, I would say, never stop developing ways of working to become your best and investing in yourself as well as your employees.

And also to make sure that they prioritize building connections with employees. I think this is a priority in modern leadership is to make sure that we're really understanding the needs of our employees and connecting building connections with them, and so I think that's something that emerging leaders should really focus on is making sure they're building those connections with their staff.

Lisa Hochgraf: Great advice, Laurie. So I'd like to continue by talking about what's been going on we've had a year with a pandemic unrest with social justice and a crazy uncertain economy. Credit unions have had to go into crisis mode and many of them did well in serving their members in these unusual times.

But now credit unions need to realign with their strategic plans, so they can get refocused on operations and growth. Surely this unprecedented time has had an impact on leadership. What are your thoughts on the evolution of leadership here?

Laurie Maddalena: Well, I definitely see this need for us to evolve as cultures and as organizations and you know just like we've seen in this evolution of technology. So I think back 25 years ago to what has changed so much has transitioned and changed in technology and in such a short period of time.

Just a quick story, I was driving with my daughter a couple of years ago. I think she was about eight years old, and she said to me, “Mommy, I wish I was born in your era.” Of course, you always know that you're older when when your child calls when you were growing up your “era.”

But I said to her, “I really don't think you would have enjoyed growing up when I grew up. We didn't have phones that we carried around like we do. And we didn't have this these choices of channels and shows and movies that you have.”

And I said, “When I was a kid, if you wanted to change the channel you actually had to get up off the couch to change the channel.”

And she said, “You mean when you stood up off the couch, the channel changed?”

And, of course I laughed, and, you know, it was very indicative of her generation. They've never witnessed something like this before, and so I said, “No, I had to walk over and change the dial to change the channel.”

And so there's really been this evolution and it's incredible to look at what's different now from when I was a kid but we had floppy disks and the early Macs.

And I've seen the difference in our cultures and our family dynamics, too. So, you've probably seen this as well. When I was a kid, it was very common that your mom would stay home and take care of the house and the kids, and dad still went to work.

My dad went to work at 5:30 every morning and came home at six at night, and most of my friends, that was the case, they were.

We're seeing this big shift in the family dynamics, though with women in the workplace now. So there's more women in leadership roles and professional roles and I think our expectations, even in families and spouses has changed, where it's much more of a partnership type of arrangement where both parents are working and share more of those household and childcare responsibilities where that wasn't really the case 25-30 years ago.

So as all of these things are shifting, the reason why I bring those up is because those impact our workplaces. It impacts our cultures and what people expect now compared to 25-30 years ago, when I know when I entered the workplace, it was very much a more traditional type of environment.

And that type of leader doesn't work anymore, the traditional command and control, more results-focused, very little empathy, check your personal life at the door. It doesn't resonate with today's generations and what people's expectations aren't work today.

Lisa Hochgraf: That's a great viewpoint, Laurie, because there are so many changes in leadership. You would think leadership would have to follow suit and change with society, technology, family things people's expectations.

Laurie Maddalena: Yeah, there's five generations in the workplace now. That's the first time in history this has ever happened and, as leaders, we really need to understand that there is a big impact of having five different generations. And you know, having these categories of generations can be helpful in some ways.

We also have to be careful not to generalize everyone. I'm a Gen Xer and I know my generation was called the “slacker generation,” and I know I'm not a slacker.

So, we tend to label these generations, and we have to be careful, because I do hear a lot of people say that millennials are entitled and they just want everything right now, and certainly there are some millennials like that. And there's also Gen Xers and baby boomers like that.

Again, the generations can give us clues into what's important for a group of people who grew up at a certain time. And as leaders, we really need to be in tune with that and understand that perhaps the workplace, we entered that we were conditioned a certain way

So, I know for me in the workplace, I was conditioned that you kind of put your head down, do your work, and if you work hard, you put in your hours over time, maybe in 10 years you'll be promoted. You'll be rewarded for that.

And the expectations now are different. I remember someone telling me that if you don't hear from your boss, that's usually a good sign.

And people want to know now where they stand and how they're doing. And so, (having) the five generations in the workplace certainly has impacted our cultures and we've started to see the shift of 25-30 years ago. The traditional manager was very prevalent. That style was okay. It worked. It was just, again, more of what was the norm then.

We were conditioned that that's how you lead, and managers were taught to fix issues and fix problems. And it was not as people-focused.

And, unfortunately, as we've seen just like technologies evolve, we've seen family dynamics evolve and, in my opinion, we've not seen leadership evolve how it should. And workplaces have not evolved to the extent that we need to be able to attract and retain great talent today. And so, it's really a place where in every industry, I believe we really need to do a lot more work.

Lisa Hochgraf: That's a really great point. Let's expand more on that. Certainly, we don't want to stereotype, but understanding generational tendencies is important. So,

what are the risks involved, if you don't understand as a leader the generational tendencies among the people that you're leading?

Laurie Maddalena: So as leaders, we have to understand, just like with credit unions right now that are looking at, “How do we attract Gen Z members and how they're different than some of the other generations and what's important to them?” we need to do the same thing with our cultures in understanding these tendencies. And what's important to those specific employees, so you know when we talk about millennials ... we talk about them, many times like they’re still this young generation and, in fact, the oldest millennials are turning 42 this year. So, they've been in in the workplace for a while and they're in leadership roles.

They're getting towards mid-life now, many of them, many of them have families and they make up almost 50% of the workplace, and so this is no longer we can't.

And so we can't have this narrative be, “Well it's these young people coming in, you know that they're making up most of the workplace now and now we're having Gen Z come in, and so the risk here is if we don't talk start to shift how we lead, and I call this more of a modern leadership style, which is more about supporting and developing, understanding each employee, what their specific needs are, their professional development goals and coaching them, letting them know where they stand and giving them feedback.

If we don't start to shift and make sure that our leaders are trained and prepared to lead in that more modern leadership way, will have high turnover. We won't be able to attract the right people and, in my opinion, we won't be able to serve our members as best we can because we won't have the workplace that's prepared to be able to serve them in that way.

Lisa Hochgraf: So interesting, Laurie. So the workplace has changed, and leaders today are working with members of lots of different generations in a new technology schema. But at the foundation, it sounds like trust is just as important as ever. How do leaders develop trust with their team?

Laurie Maddalena: Well, I think, trust is built over time, and it's the small actions we take or sometimes don't make that build trust and cohesion or break trust and cohesion down in our teams and so I think the first way you develop trust is to get to know each individual on your team and understand that they have their own goals, their own preferences and needs beyond the workplace, and get to know them as people and what's important to them and then learn to adjust your management style to be able to ignite ownership in them and bring out their best.

Another is to model great leadership. If we're expecting our employees to follow through and be on time and serve our members exceptionally, we also need to be modeling that behavior for employees.

And I think this is a huge way to build trust to make sure that we're developing them, coaching them, taking an interest in our employees, investing our time and energy in them.

These are things that, when we look at the research for millennials, they want more meaning in their work. They want to feel like they have a purpose, that they're not just coming to work and collecting a paycheck, whereas again, in my generation, we were just conditioned differently. Those things are important to me, too, but the time that I grew up in my generation, and when we came into the workplace, it just wasn't a focus for many people in leadership roles.

And so, I believe you know this is important to a lot of Gen Xers and baby boomers as well. It's just that we weren't accustomed to that kind of work environment.

Millennials grew up with more choices. They grew up being able to go on Amazon and get something at their doorstep the next day. You know they had more opportunities and more choices, and they don't want to just come in and collect a paycheck. They want to enjoy what they're doing. They want a great culture. They want to feel like they're developing and growing and, so, having experienced having so many choices as they've grown up, they have different expectations when they're coming into the work environment. And we, as leaders, need to have the tools and the mindset of being able to support these generations and all generations to help them get to where they want to be.

Lisa Hochgraf: Yeah, leadership is action isn't it.
Laurie Maddalena: Leadership is absolutely action. It's not a position or a title that we

hold. I believe it's a privilege and it's a huge responsibility.

And unfortunately, I think that the traditional leaders see leadership as I earned this. I've worked hard all these years. Now I've earned this leadership role, and I deserve to be a leader.

And if we think of it as that hat you wear or a position you hold in the office, that's again more that traditional leadership, I think that's a mistake because really leadership is service. It's about serving other people, and I believe it's never been harder to be a leader than it is in today's environment. And I’m not just talking because of COVID but because of the changes of our, you know, what we're expecting at work. That traditional leadership style doesn't work, so we have to do a lot more work as leaders to understand how to be more effective, so that we can be more influential in a positive way, to be able to bring out the best in others and ignite that ownership in our employees, so that they want to bring their best to work every day.

Lisa Hochgraf: Are you seeing that many organizations are making the shift to modern leadership and, if so, how are successful organizations going about doing that?

Laurie Maddalena: Well, unfortunately I don't believe we're seeing the shift as quickly as we need to to truly be exceptional workplaces. My belief is that not everyone is meant to be a leader, and I know that may not be very popular but in the context of self- leadership and leading our lives and, yes, we can be leaders, but when we're talking about leading other people, not everyone's meant to be a leader, and so we really need to look at who were putting into these roles and make sure that they have the skills and the competencies necessary to shift from this more traditional “just results”-focused approach about getting things done to this more modern leadership approach, which is much more people-focused. It's about influencing people to bring out their best performance, sometimes having conversations that are hard, having to give people feedback, making sure they know where they stand, understanding what's important to them and building those relationships and connections with people.

So that's really an important piece. I think that, as leaders, we've been taught the traditional leaders been taught to fix, and the modern leader is more about facilitating, facilitating results.

I think back to my first experience as a supervisor. I was just out of college, I think about a year, and my boss said one day we're going to hire someone to help you because there's just so much work to do.

And so, we went through this hiring process and we hired this woman and she came on board and they said, “Okay, well you're going to be her supervisor.”

No one sat me down and told me what that meant, what the expectations were, “This is how you should lead,” none of that. It was just the next day, I was a supervisor and I thought my job was to answer her questions and to give her direction.

I wasn't a terrible leader but I certainly wasn't the best. I just didn't have those skills around coaching and, back then, I don't even think those were really popular methodologies like they are today.

But I just focused on what I knew, and so we have this practice in our organizations that's still prevalent today that I think is detrimental to creating and fostering these great cultures, and that is promoting people for technical ability.

We tend to promote people based on being a superstar technically instead of looking at the leadership competencies and how this position of being a leader is so different.

And so, just like not everyone's meant to be a pilot or chef or a barista not everyone's meant to be a leader. And I think it's one of the only professions or roles that we don't prepare people before we promote them. Maybe parenting is is one other that people are just kind of thrown into. But we kind of throw people into the deep end with leadership to so we don't always take the time to prepare them.

And I've seen some credit unions and some organizations work towards that and make that shift to make sure they're being more deliberate and purposeful about preparing their next generation of leaders, but there's a lot of work out there to still be done around this.

Lisa Hochgraf: You're so right about parents being thrown in the deep end. Throwing leaders in the deep end is something we can do something about it, sounds like. Training and education, support for leaders and for future leaders is really critical. It sounds like we're just at the beginning stages of understanding modern leadership and doing what it takes to have it.

Laurie Maddalena: Absolutely. That's been my experience. You know the Gallup organization does their research every few years on the state of the American workplace and they find that only about 37% of people are engaged at work.

And that just tells us that most people are just coming in. They're not really putting in their full effort. They're putting enough to get by and whether that's their own propensity to not put in that effort, but many times I think it's a lack of leadership. They don't feel inspired. They don't feel like they have meeting or connection to their workplace.

And it's something we're seeing from these other generations, namely millennials and Gen Z. They want to feel more connected to their workplace. They want to feel like they're being supported, they're developed and that there's a path in the future for them, and that they're making a difference. They want to have meaning in their work and purpose beyond just coming in and punching a clock.

Lisa Hochgraf: Yeah, for sure. I’m seeing that in my son. He's 17 and coming into the ... coming into his own, and I think that having meaningful work is really, really important to him.

So, how does the very unique credit union philosophy cater to this time in the evolution of leadership?

Laurie Maddalena: Well, I believe that credit unions have such an opportunity right now in this evolution to be able to attract really great candidates. Our whole philosophy in our industry is people helping people, and that's such a great philosophy for leadership as well is we're here to serve; we're here to help people and help them reach their goals, while reaching the credit union goals.

And so, if we can start to shift our leadership philosophies and our culture towards this more modern leadership style, which again is about building connections with people, getting to know them, supporting them, helping them to grow, so they bring their best effort to work and serve our members. That's really what we're looking for: to serve our members the best way possible and to stand out as an industry.

And I believe that if we have the right people in these positions and we have these great modern leaders to help shepherd our employees, they will provide that exceptional member service that can help us to stand out in industry. So I think there's such an opportunity for this right now.

Lisa Hochgraf: Credit unions and their philosophy are indeed unique. Let's make another connection to modern leadership. Is there a silver lining of the pandemic when it comes to the evolution of leadership?

Laurie Maddalena: I do think there's a silver lining. I will say I think there's a downside, obviously, to COVID as well. You know, people who have experienced being sick during this time, or had health or parents who were sick. Obviously, that's a challenge and I think for women, a lot of women have been impacted by COVID in a negative way, so I don't want to gloss over that because I think women have had to take the brunt of the childcare, while managing their schedules and sometimes managing their children's virtual schools.

I know I have clients are doing this right now. So it's been really challenging you know the mental health impact for many people, having put us in this kind of tailspin of how to manage all of this and our family at the same time has been has been certainly hard for people, but I do believe there is a silver lining, and that is that CUs and executives are starting to see that people can be productive in a different type of work environment, whether that's telecommuting, or just flexibility, so this is something that's been slow to shift in many organizations.

And you know we, we know that Gen Z in particular is looking for flexibility, also millennials. And I think even some of the other generations are starting to see that, “Hey you know, having this flexibility has really helped me to be able to balance and and do things differently and I enjoy that.”

You know, we we can still get things done in this type of environment, so I’ve seen credit unions adapt really well to this very quickly in this environment, so I think that's a positive.

So one of my colleagues actually does employee engagement surveys for credit unions, and she was telling me this past year that during COVID, employee satisfaction actually increased in credit unions, and some people were surprised by that.

And she was saying that didn't surprise her because people have been asking for this for years. They've been asking to be able to work from home or have some flexibility and they've been denied and so now they have that and they're seeing this that, wow, this type of flexibility has been beneficial to them so.

How we look at work, overall, as an organization, it may not work for all positions to to be able to work from home or have that flexibility, but maybe for some positions, we can

start to incorporate more flexibility and be able to attract those generations, where they're saying that's something they value, that's important to them.
Lisa Hochgraf: Great points there Laurie. It definitely can work, right? It takes a little creativity but it definitely can work.

So, what would you recommend for organizations and leaders that are trying to build a more modern culture? What are three specific action steps and considerations for people to implement?

Laurie Maddalena: Well, as I mentioned that most organizations still have this practice of promoting people for technical competencies and not leadership abilities. So I think one of the best things that a CEO or executive can do is to publicly state with their leadership team that they will not promote for technical ability to just completely stop that practice, and you know, think through where they're going to promote, understand what they're looking for what leadership competencies are important, and really evaluate people based on those competencies.

So, another is, I believe we need to ensure that people know what being a leader means before we promote them. So again, in many organizations leadership is seen as this next step. And it's not always, the next step for everyone, as I mentioned. Not everyone's meant to be a leader, and so we need to share with people what it looks like to be a leader before they get there. I call this giving them a peek behind the curtain of what their daily life would look like.

So I've asked people in my leadership programs and most people say that they didn't know how hard it would be to be a leader. They just thought this was the next step, you know, being getting in that promotion, being able to make decisions and having a bigger impact. They weren't thinking about the headaches and the challenges that come with leadership roles and of course leadership can be very fulfilling, yet there's a lot of things that we need to be on top of and be able to do effectively in that role that people often don't know until they get into it.

So I believe helping people see what it looks like so they can opt out before, because once you're in that role, it's much harder to go back to being a solo contributor. So give people the opportunity to see what it's like before they get into that position.

And then, finally, I feel really strongly about this one, which is to train people before we put them in leadership positions. I often think that the the local barista at starbucks gets more training than leaders do.

And you know I get my example of my first leadership experience is a perfect one for that, that we just tend to put people in these leadership positions, and we don't share with them what it means to be a leader, what those expectations are and even what modern leadership is. And so we really need to shift that and make sure that we're preparing people, giving them the skills and the tools, coaching them, helping them understand what's important and what priorities to focus on, so that they can be a

successful and effective not only personally but for their team as they're leading and managing their team as well.

Lisa Hochgraf: So, tell me, Laurie, from that first management experience leadership experience that you had, where you didn't feel prepared, to where you are now where you know leadership well and you understand the evolution from the traditional leader to a modern leader. How did you identify that transition? How did you come into this new knowledge? What was your pathway to moving from a traditional understanding leadership to a modern understanding of leadership?

Laurie Maddalena: Yeah, that's a great question, I think, from that first experience I didn't know any better, and then a couple years later, fast forward, my first leadership role in a credit union was the assistant manager in a call center.

And I started to just naturally build more connections with those people and see that building those connections had a positive impact on how much effort they put into their work.

And in fact, this is how I got really interested in human resources, and so I enrolled in a course outside of work and started taking classes on management and leadership and where I was started to be exposed to these different styles.

And so, you know a lot of it was kind of walking blindly. I didn't know these skills until I started to go outside and research and develop myself and see that there was a better way. And you know, that's really where I started to see the impact of my own leadership, of being able to invest in people, in a way, where they felt like they wanted to bring their best to work, they wanted to contribute to that team. And that's not only rewarding personally, but those employees got to develop to where they wanted to go as well.

Lisa Hochgraf: They probably became more engaged employees because they were learning things and growing and taking on new challenges.

Laurie Maddalena: Absolutely, I mean it's it's really about the people connections and of course there's so many facets of leadership that are important. Yet the one that I see that is often put on the back burner and not focused on as much, particularly by that traditional leader, is the people. They tend to focus on results and getting things done, and great leaders, great modern, influential leaders understand that their job is to help facilitate results. They do that through developing people through coaching people, through helping them bring out their best and helping them feel that connection and the meaning, feeling like they have some input at work. And so that's what really makes the difference between that traditional and that more modern leadership style.

Lisa Hochgraf: Well, said Laurie. Thank you so much for being on the show today. If our listeners want to get a hold of you, what is the best way for them to find you?

Laurie Maddalena: They can go to Laurie madalena.com or connect with me on LinkedIn. I'd love to connect with anyone in the credit union industry.

Lisa Hochgraf: That's great Laurie. Thank you so much for being with us on the show today.

Laurie Maddalena: Thank you Lisa it was great to be here.

Lisa Hochgraf: Thank you so much for taking time out of your day to listen to the CUES Podcast. I hope you had a lot of aha moments as you listened to Laurie Maddalena speak about modern leadership.

You can find Laurie on the web at envision excellence DOT com or reach out to her on LinkedIn. Both the links for this are in the shownotes.

Laurie also is the author of the monthly Next-Gen Know How column on CUmanagement DOT com, where you can also get additional credit union-specific content. To view the leadership content collection, click “Leadership” from the top navigation.

If you aspire to grow in your leadership, you might want to participate in the remote learning program, CUES Advanced Management Program from Cornell University, which launches in July. Find out more at CUES dot org slash ecornell hyphen cumanager.

CUES members get a special registration rate on CUES Advanced Management Program from Cornell University and other CUES events—plus they have access to invaluable talent development benefits, many of which are available online. Visit CUES DOT ORG-SLASH-MEMBERSHIP to learn more!

Thanks again for listening today.

CUES is an international credit union association. Our mission is to educate and develop credit union CEOs, executives, directors, and future leaders. To learn how CUES can help you realize your potential, visit CUES DOT ORG today.

Andy Shank podcast landing tile
Andy Shank

CUES 115: Fraud Prevention Is a Member Service—an Interview With Andy Shank

Electronic fraud is the ‘bank robbery of the 21st century.’

Sponsored by Harland Clarke

Lisa Hochgraf 0:05

You’re listening to The CUES Podcast, Episode 115.

Welcome to our latest show, CUES podcast listeners. Thank you for tuning in.

As you know, this podcast is where you can hear credit union industry leaders and crossindustry

experts provide a wide range of perspectives on trends and topics relevant to you. My

name is Lisa Hochgraf, senior editor for CUES and our Credit Union Management magazine.

Today’s guest is Andy shank, VP of fraud and risk product management for CUES Supplier

member Harland Clarke, the sponsor of this show.

Andy is passionate about fraud prevention and mitigation, a former state trooper and a former

credit union, AVP of fraud and compliance, and he believes in helping people who have been

scammed and also in bringing bad guys to justice.

In this show, Andy describes big-picture strategies credit unions can use to better prevent and

mitigate fraud. He talks about how technology can aid credit unions in these efforts. Along the

way, he tells some amazing stories. Be sure to listen all the way to the end to hear Andy tell

about the most interesting fraud management experience he’s had to date.

Okay, let’s get started.

So, Andy, I’ve shared your bio with our listeners in the introduction to the show. And it’s a

particularly interesting one. To help our listeners get to know you a bit more, I wondered if you

tell everyone what it was that got you interested in studying criminal justice and political

science at American University?

Andy Shank 1:49

Well, it was definitely a strange path to get there. I ironically started out as a pre-med

chemistry major at American. I was the kid in high school who took a lot of science classes and

that just seemed like the appropriate path to go. But I hit the wall at organic chemistry, as many

science majors can probably relate to. And I decided that chemistry and medicine were not my

forte, after all. So, at American, they kind of have a general education program where you get

to take a class from this section and a class from that section to sort of, you know, get you a

broad foundation of classes, and I just stumbled into a class called Justice in America. And it was

taught by a former MPD Officer of in DC, had lots of great stories about, you know, his police

work and his time out on the streets. And I’d always been the kid who loved watching the show

COPS as a kid. And I just found myself, after that first class, kind of gravitating towards classes in

that area.

So, it was by no grand design of my my life goal to become a criminal justice major, or a police

officer, or whatever I’ve become today, it just kind of happened by happenstance. And when I

finished college, you know, what do you do with a criminal justice degree really, I was looking

for work.

I graduated in December of ‘99. And I had interned the previous summer at a consulting firm in

Manhattan doing kind of tech relocations, for some of the big investment banks out there. So

as you know, this is pre-9/11, as we’ll get to in a moment, and you know, banks are taking over

other banks and investment houses are taking over ones and our team was responsible for

moving traders from their previous workspace to their new workspace. So if they were retained

by the acquiring company, they’d leave their old work on Friday and be good to go on Monday

with all the applications and trading platforms that they needed.

So I was commuting through the World Trade Center every morning. My home office for the

consulting firm was actually on the 77th floor of One World Trade going on the path train into

the bowels of the World Trade Center every morning. But being the kind of petulant 22-yearold

I was, I kind of burnt out on the corporate grind after about a year. I was living in New

Jersey, so I had an hour-and-a-half commute tacked on to either end of my workday, and the

workdays were long. So I didn’t love that after about a year.

So I started asking myself, “What do I What do I want to do? What’s my real life goal? Or what’s

the path that I want to go on?” And I started looking at law enforcement, just thinking of my

degree and thinking of, you know, watching COPS as a kid, and I tried to go the federal level

first, but my eyesight wasn’t good enough. You have to have pretty darn good uncorrected

natural vision, which I didn’t have LASIK at that point yet, so I was disqualified off the bat for

that. And I just said, “What’s the next, what’s the next step?”

And I applied to the Indiana State Police and my parents were kind of aghast at first that their

baby would get into such a dangerous line of work. But then, so I moved back home in January

of 2001, started the police academy with the Indiana State Police in July of ‘01 and then 9/11

happened obviously in September.

So, you know, my old office building, you know, destroyed; some of the buildings I worked in,

destroyed; and it kind of brought a new perspective to my newfound, dangerous line of work,

that’s even, even the seemingly safe corporate lines of work can have their moments. So my

parents were I don’t know if that made them more comfortable or just put it in a new

perspective. But that’s where the law enforcement started. And then my career has just kind of

gone in it’s very fun and unique path since then

Lisa Hochgraf 5:20

It’s going to be fun to talk with you and learn more about it today. So, after you did your

undergraduate work, you went on for a law degree at Indiana University. I’m curious. After your

schooling and then now more than 20 years fighting the bad guys, I think is an okay way to put

it, do you have a quote or a professional mantra that you live by that you’d be willing to share

with our listeners?

Andy Shank 5:41

Absolutely. I would say that it’s, it’s largely related to just fighting tooth and nail for the most

vulnerable amongst us, whether that’s seniors and some of the fraud schemes that I saw at the

credit union, and some of the fraud schemes that we see at Harland Clarke, or some of the

cases that I worked at the FBI or with the state police, where you’ve got, you know, people who

are being victimized due to English not being their primary language or they’ve got some

disabilities of some sort. Those are the cases and the kind of stories from my past that really

resonate with me still of really fighting, fighting for the people who can’t fight back.

And, you know, we had lots of cases at the FBI and with the ISP where, you know, we’d have a

rich investment victim who, you know, wasn’t satisfied with the 8% that he was getting from

the market. So he got conned by somebody saying, I’ll give you a guarantee a 35% returns, and

that guy’s a victim, don’t get me wrong, but he’s not the kind of victim that loses everything. He

might lose a half a million dollars, but he’s still got $3 million left. So we would investigate the

bad guy, we’d prosecute the bad guy, and you know, do whatever we needed to do for the

victim. But I really just had a connection with the folks who did not assume any risk, the folks

who, you know, maybe hired an attorney to help them with their personal injury claim, and that

attorney ended up robbing them. So it was really the folks who either didn’t see it coming,

couldn’t see it coming, and were really victimized and really kind of manipulated by the bad

guys.

So, you know, that’s one of the things that I would really, you know, kind of urge the listeners of

this, in the credit union world is, you know, don’t just look at fraud, as “This can hurt our own

bottom line,” like “This could be a risk to the credit union itself. You know, we might lose 10

grand on this, or five grand on this.” Look at it as, “Our members might lose money here too,”

and treat that as they’re trying to treat that as just as important as your own internal financial

risks. Because if your member gets defrauded, and they’re out of all of their money, and you

allow it to happen, or you could have seen it happening and made maybe had a chance at

stopping it, you know, you owe it to your members, it’ll be looking out for them like that. So,

you know, look at your members, see the activity going on in their accounts, and really, really

fight for them if you feel like they’re being victimized.

Lisa Hochgraf 7:51

What a wonderful call to action. We haven’t highlighted your connection to credit unions. You

worked at a credit union there in Indianapolis right.

Andy Shank 7:59

I did, I did. I worked at Elements Financial, which is the former Eli Lilly Federal Credit Union here

in Indianapolis. And I love that organization. I still bank there. They are my primary financial

institution with no intent of leaving. And I always give them a ton of credit for giving me the

opportunity to jump from the public sector to the private sector. I was working for the state

and saw a job vacancy at Elements that really interested me. It was the assistant vice president

of fraud and investigations there. And I didn’t think I had a chance in the world at it. I didn’t

have any private sector banking experience, since my you know, little foray back in 2000. And,

you know, they gave me an interview. We talked about it. And I think they really valued that I

was an outside set of eyes. I hadn’t hadn’t, I wouldn’t say been corrupted, but I wasn’t

somebody who had been done nothing but banking their entire life. And I was able to kind of

jump in feet first and look at things with a new perspective. It wasn’t that, oh, this risk is a risk

to Elements. I was like, “You know what, this is a member getting defrauded. And it may never

cost elements a dime, but we owe it to them to really go help them if we can.”

So it was a great kind of hybrid role for me. I still got to feel like a detective here in there; I still

got to go knock on doors; I still got to help people. But it was also, you know, my intro to

corporate America, essentially, and banking in general in the credit union world. So I’ll always

be very grateful to Lisa, Ron, Jeff and Chris and the folks over at Elements for for giving me that

opportunity, one of the best spots of my entire career and always will be.

Lisa Hochgraf 9:36

I think that we share this love of credit unions. And I think that your perspective on the world

seems to align well with credit unions since credit unions like to be people helping people,

serve the underserved. So, this is lovely.

Talk to me sort of in general about how all of these experiences that you’ve had have come

together now for your current role at Harland Clarke.

Andy Shank 9:58

Well, I think my time in law enforcement was very beneficial to empower me to kind of hit

fraud head-on, you know, don’t shy away from it. A lot of folks in the banking world kind of

treat fraud as this, you know, scary little animal that we just try to shut in the closet and not

talk about. But if you don’t talk about it, and you don’t approach it, and you don’t, you know,

really attack it head-on, you allow it to win.

So, at Elements that was, you know, having the kind of confidence to call up members just get

on the phone and call people and say, “Hey, I know this isn’t a fun conversation, but I really see

some odd things going on on your account. And I’d love to talk to you about it.” And you know,

that is to me, to your point a moment ago, that’s what credit unions bring to the banking space.

They’re not just numbers. These are members. These are family members of the credit union.

And when I call those folks, and I tried to train some of my people to do it, as well. And it’s,

they’re not fun conversations to have, because you’re poking into somebody’s private life of

what they’re doing. And they probably have a little internal red flag going off, a little alarm bell

going off in their head saying, “Maybe this is wrong, maybe I’m being defrauded,” but they’re

clearly still doing it so that alarm bells not going off too loud.

But we always thought if we can call that person and show them the evidence, “Hey, you’ve

never done this before. You’re sending wires to random countries. And that’s not that is a huge

red flag, because look at this FBI article; look at this news article; you know, is there something

you’d like to talk to us about?” I would say about half of the time, they would fess up and say,

“You know, I met somebody online, and he’s gonna be my, say, you know, he’s my husband,

and we’re going to get married.”

And we’d have to say, “I’m sorry to tell you this, but that’s not going to happen. And that

money is probably long gone.” And then the other half of the time we maybe get hung up on.

Maybe they would not listen to us at all, but at least we planted the seed that something might

be going on that’s potentially criminal or that they’re being victimized. And a lot of times we

would see that account behavior stop.

So they may not actually fess up on the phone or in person that they’re being defrauded. But

you’d see the behavior stop. So, we were sometimes we looked at it that we were the straw

that broke the camel’s back that kind of pushed them over the edge of, “Okay, if Andy at

Elements thinks this is wrong, then maybe actually it is and I should look at what I’m doing, talk

to a family member, phone a friend, you know.”

And that’s what I would tell people, “Do you have anybody in your household that you can talk

to and run through this entire fact pattern, because some of the stories we would hear were so

crazy that, you know, it started out as a surgery that I was going to get, and then it became an

international adoption. And then they’re gonna bring a gold truck to my house, and I’m

responsible for brokering this giant truck full of gold.”

And when the person says that story, tells you the story and how it all progressed, you want to

just say, “Are you even hearing what you’re saying? Like, “Do you even hear the story you’re

telling me?” I would always encourage them, “Go tell this to your husband. Go tell this to a

friend and see what they do. And if they’re in arm’s reach, they’re probably going to grab me

around the neck and take your take your online banking away.

But it was really just about letting them know that we cared about their financial wellness, their

financial future. It wasn’t about Elements, protecting ourselves; it was about helping us protect

them as a member. And at Harland Clarke, it’s kind of the same thing. But it’s on sort of a

zoomed-out level. So, I talk to clients all the time. And that could be banks or credit unions,

about you know, subject matter that’s way broader than just checks, which is, you know, what

Harland Clarke is known for.

So, since I’ve lived the life at an FI, I can talk to them about AML monitoring and how to make

themselves more secure, whether it’s new member onboarding, or new customer onboarding,

which then kind of has a trickle-down effect that if you can clean up your customer base, then

your check program is more secure and more beneficial on every level. So, whether I knew it or

not all, of my career steps were kind of building, building a foundation to where I am today.

Lisa Hochgraf 13:50

I love the reframing you’ve done for me of mitigating fraud of helping people avoid fraud. It’s

made me think while you were talking about collections, too, because that’s a tough phone call,

also. “Hey, you know, your payment’s not here. What’s going on? How can we help?” And

those, those are service calls in a lot of ways. And it sounds to me like you’ve framed

interactions with members about potential fraud in their accounts as a service call. “I’m here to

help, you know, your financial situation, I want to make sure it’s the best it can be for you.”

That’s lovely.

Andy Shanks 14:22

Yeah. And there are surveys and studies out there that say, you know, digital detection of fraud

on accounts is one of the bigger factors for acquisition and retention of customers. So, they

may not appreciate it at the moment when you’ve told them that they’re being defrauded, and

that the money may be gone forever. But at the end of the day, they they will appreciate or at

least they should appreciate the fact that their credit union was looking out for them and that

they use they got that kind of personal attention to hopefully stop them from losing any more

money.

Lisa Hochgraf 14:54

For sure. So let’s jump into fraud more deeply. How would you define pay fraud, what exactly

are we talking about?

Andy Shank 15:02

Well, I paint with a pretty broad brush here. I define that basically (as) anytime a bad guy

electronically finds a way to move funds from point A to point B without authorization and

without setting foot in a branch, for example. So, you know, it could be contact center fraud,

you know, some social engineering, starting wire transfers, which, you know, we did see on

occasion or attempts of that, on occasion, could be account takeover through online banking to

initiate ACHs or wires or other digital payments, whether it’s Venmo, or any of the other

various services out there, could be card skimmers could be anything related to card fraud.

Basically, it’s i’s the bank robbery of the 21st century.

You know, I look at some of the statistics on robberies, and I don’t mean to diminish them at all,

they are a sad fact of life, and they still do occur. But their instances are so far down over the

last 10 years. And really, I attribute a lot of that to the kind of risk analysis by the bad guys. Why

would you set foot in a branch with a gun and commit the most highly prosecuted crime in the

nation when you can achieve the same ends by, you know, buying some credentials on the dark

web or, you know, getting into somebody’s online banking through social engineering to them

or any other fraud schemes?

So it truly is the bank robbery of this century, you know, why take the risk of setting foot in a

branch and risk the car chase afterwards when you can do everything from your from your

smartphone, you know, 200 miles away, if not more?

Lisa Hochgraf 16:33

And what you’re saying adds a whole new level of understanding for me about how the

pandemic has impacted fraud, right, the cyber fraud has gone way up, right? Nobody wants to

go anywhere in person.

Andy Shank 16:46

No, and it’s, it’s absolutely, you know, and we’ll, we’ll talk about it in a little bit, but the the the

institutions listening need to take a step back and look at how they’ve approached the

pandemic and what they’ve changed when it relates to remote working, transactional

validation—and that’s for their members and for their own internal processes, you know,

sending wires out to vendors and ACHs to vendors and things like that. A lot of the processes

that we kind of took for granted in the in-person days may need some freshening if you’re

working at least a hybrid remote type arrangement these days.

Lisa Hochgraf 17:19

Andy, you’ve touched on this a little bit now. But let’s talk more deeply about what and who

you find are impacted by payments fraud.

Andy Shank 17:28

But at the end of the day, we all are, you know, whether that’s getting a notification that your

debit or credit cards compromised and you’ve got to wait on a replacement. I mean, that’s,

that’s more of an annoyance than it is a real impact. But you know, there’s cost to your FI for

that. You know, they may have fraud transactions that they have to eat there. They’ve got to

pay for a new card. You’ve got to wait for a new card. You’ve got the inconvenience of

transferring payments over. And you know, there are costs involved in all of that, that end up

trickling down to the consumer. And that’s in every level of commerce.

I mean, we all pay extra for groceries and retail items, and pretty much everything due to fraud,

whether it’s shoplifting or the interchange on a card transaction that’s built in to counteract the

fraud costs. You know, you don’t need to be the victim of an account takeover situation to pay

for fraud, like you’re, we are all paying for it and in some way, shape or form. When it comes to

credit unions, unfortunately, and not just credit unions, any any financial institution, the real

sweet spot for bad guys, in my opinion, are the the kind of mid-sized financial institutions of

this world. And those would be the institutions that are not so small that they know every

member on a first-name basis, but not so huge, that they’ve got eight figures to throw at fraud

mitigation every year.

So, it’s that middle ground that really worries me. You know, the community bank, or the very

small credit union, they’ve got their finger on the pulse of nearly everything going on under

their roof. And then the giant bank on the other end of the spectrum, you know, they’ve got

internally created machine learning AI that spots bad stuff from a mile away. And then they’ve

got the budget to absorb large fraud losses. But that middle pack, that giant area in the middle

are the places that I think really need to put a lot of focus into that fraud mitigation and risk

mitigation overall.

So, at the end of the day, everybody’s impacted by it, whether it’s higher prices, inconvenience,

in even at the FI level, it’s really about that middle ground where they need to … the second

you start ignoring fraud mitigation, the second it’s going to bite you.

Lisa Hochgraf 19:38

What are some of the common scams you’re seeing today? And what would you suggest that

credit unions do to try to combat those scams?

Unknown Speaker 19:47

Some most of the stuff that we see at Harland Clarke is is cyber-related. You know, we don’t

have a branch presence, we, you know, are operating through our financial institution clientele

or a direct-to-consumer model. So, what we’re seeing is kind of a garden variety ecommerce

fraud. And that’s a bad guy coming to us with a compromised checking account because they

are trying to order checks on that account, and most likely a compromised or stolen credit card

number as well.

So, we kind of have two levels, or two pieces of compromised data coming at us. And most of

the transactions we’ve been able to pinpoint through some of our newer technology that most

of the fraud that we experience originates overseas through some of the hotspot areas that are

kind of stereotyped as being the hotspot fraud areas. You know, sometimes stereotypes end up

being true and in this case, it is some of those, some of those locations that we sometimes

make jokes about the fraud originating from. Sad but true, it is true for us.

And unfortunately, I know from my law enforcement days, when you know, fraud crosses a

border, sometimes even a state border, it becomes very, very difficult to investigate and

prosecute, and becomes even more difficult when it crosses an ocean. So you know, when

we’re talking about $100 fraud here, even if we have 1,000 of them, it’s not going to get the FBI

attention. You know, we you’d have to get up in the 7 million, you know, seven-figure incident

per per loss or per loss per incident to even get some federal attention on something most of

the time, and even even more, so if it’s crossing an ocean.

So, we’ve kind of come to terms with the fact that most of our bad guys are nameless, faceless

international folks, you know, working in a contact center somewhere—that prosecuting them

or even referring them to law enforcement most of the time is kind of a fool’s errand. You

know, we always help law enforcement when requested, of course, but we we don’t have

aspirations that every every call is going to become a prosecution. And our situation is kind of

unique in that, you know, we don’t get all of the origin story details on fraud incidents, but from

what I’ve see, a lot of it is elder fraud.

So, it’s elder older folks getting victimized in some way, shape or form. And I never know from

one instance to another what the actual entree for the bad guys was to to the victim. But the

difficulty for us is, you know, if I call this victim up and say, “Hey Mr. Jones, I think you’ve been

the victim of a fraud. You know, we have an order here that was placed through Harland Clarke

that is in your name. You know, I’d like to talk to you about it,” he probably thinks I’m a bad

guy. He’s never placed an order with Harland Clarke or he certainly hasn’t recently, and he has

no idea who I am, what I am, or whether I’m legitimate or not.

So, I would advise him myself to hang up on me and not give me any information. So, what

we’re working on is some new functionality here at Harland Clarke, where we can report that

data back to our client FIs. So, we may get an order on Andy Shank’s account at Elements that

we spot as fraud because we know it was coming from a problem country or a problem

geography or it’s come from a repeat fraud offender to us.

Now if if—it’s hard to use myself as both roles in this story here—but if Andy calls Andy and

says, “Hey, we just got an order in your name at Harland Clarke,” Victim Andy is gonna hang up

on Harland Clarke Andy. But if we can get that information from Harland Clarke to the FI that

holds that account, that FI is a known entity to the victim. So, they can call that person up and

say, “Hey, Andy, this is the Projocta from Elements Financial, you know me because you know,

we’re a credit union and we all know each other, and we see some suspicious things on your

account that did you place an order recently through Harland Clarke?” “No, I did not.” “Okay.

You may have an identity issue. It’s time to get your accounts closed out, new account numbers

issued. You know, let’s take a look at your account relationship with us.” And everybody wins.

At that point, Harland Clarke has provided our clients with a valuable tidbit of information.

They’re able to reach out to their members to say, “Hey, we’ve detected an issue.” The credit

union looks great. Harland Clarke looks great to the client. And we stopped a fraud, which is

above and above all, the most important part

Lisa Hochgraf 24:00

It harkens back to your criminal justice studies, right?

Andy Shank 24:03

Yeah.

Lisa Hochgraf 24:04

When you when you actually get it all the way to “stop the fraud”?

Andy Shank 24:06

Yeah, well, I think that was one of the biggest adjustments of moving from law enforcement to

the credit union is that there was some level of expected and almost accepted fraud. That was

very hard for me to accept, and I still haven’t accepted it to this to some level, you know, that it

was like, “Oh, that was only 500 bucks,” or “We’re under budget for fraud for this quarter.” And

I just kind of it made me seethe, because my law enforcement roots said, “No, these are all bad

guys. And I want to go track them all down.” And I had to kind of tone myself down because

you’ve got to focus your attention here and there. But it really kind of just focused me that like,

I need to investigate everything I possibly can. Because, you know, for every dollar that goes to

a bad guy, it came out of somebody else’s account, and that person is hurting because of that.

So you know, every credit union, every BSA officer, every fraud investigator at the credit

unions, they they have a responsibility in my opinion to really attack these fraud incidents

aggressively.

Lisa Hochgraf 25:02

We touched on this a little bit earlier when we were talking about the pandemic—and no one

wanting to rob a bank because no one wanted to go to a bank for a while. But how would you

say the pandemic in the bigger picture has impacted both trends in perpetrating fraud and

trends in mitigating fraud?

Andy Shank 25:19

I’d say the No. 1 factor has been the transition from an in-person office environment to remote

working. And that’s, that’s on several levels.

First there’s there are extra barriers to validating things that, historically, you might have just

walked down the hallway or popped your head, popped your head in your office, to your boss’s

office to say, “Hey, did you really want me to send this wire to the new account information at

this new vendor,” and your boss would say, “Wait a minute, I didn’t send you that email,” or,

you know, “Let’s check with somebody in finance before we do this” or whatever the case may

be.

If part of your staff is working remote at this point, they may say, the “My my boss’s bubble in

Skype is red. They’re in a meeting right now. I don’t want to bother them,” or “They’re out of

the office today,” or “I don’t know who to talk to you about this,” you know, “It’s just a small

amount of money. I’m just gonna go ahead and send that payment to this new vendor.”

So, it’s really about processes and procedures changing because of the new remote or at least a

hybrid work environment. So, you need to look at those kind of things that, you know, typically,

you would say, “Go Go ask somebody before you send a payment over this dollar amount. Well,

make sure that those policies and procedures are still strong, even with remote working. So, get

those checks and balances in there, make sure that things are getting approved. And you know,

I say it jokingly half the time to, you know, some of our contact center staff here, is I don’t want

people having to make tough decisions, like your policies and procedures should write out or

give them the guidance they need, that the policy and the procedure makes the decision, not

the individual.

Because if you start making folks that are not in management level, who aren’t being

compensated to make very heavy decisions, you start expecting them to make decisions,

everything else is going to start crumbling down because it’s not fair to them. So, your policies

and procedures need to dictate most decisions. And when it doesn’t, that’s when the procedure

to validate things needs to come into play. So, it needs to be very, very stipulated over X dollars

needs this level of approval. And we check it on this level, that level. And that’s even more

important these days with the remote working environment.

The next level would be, were your IT systems designed for remote working. You know, when

everybody was in the office, perhaps you didn’t need multi-factor authentication because your

system would only allow you to log in from the computer that’s physically on your desk or in

your office. But if you’ve changed, like we’ve all changed where you know, you may be doing

hybrid or as everybody’s remote, did your access systems.

So, your access security to your systems change with the times. So, you know, we it might be

extraneous or too much to require that MFA when you’re in an office in an in-office

environment. But having that when somebody is remote can be a different a big game-changer.

So, you know, that push message that you get to your phone that says are you trying to log in

and you click, “Yes,” might be too much in the office. But when you’re when your employees

are sitting at home on their their sofa, like I’m doing right now, that extra message keeps the

bad guy out. Because you have to ask yourself, “What could a bad guy do if he got my

username and password?”

Okay, so if you’re if you’re systems are secure, and someone gets a username and password of

a user, there’s very little they can do to get in and do damage with just that username and

password. Because I’m going to get a push message or I’m going to get some other level of

additional validation that only I can do via my phone or via however you structure it. If you ask

yourself, “If a bad guy got a username and password of one of my employees, what could they

do?” and the answer isn’t good, then you need to assess that.

And even then, once somebody gets in, you need to make sure that they only have access and

authority to the systems and processes that they actually need. So, does every employee,

including your summer intern, need transactional access in your core system? Probably not. So

that should be something, pandemic or not. That’s your IT and compliance teams are looking at

on a periodic basis, making sure only the people who need it have the most sensitive access to

your systems.

Lisa Hochgraf 29:25

So, controls sound like a great tool for helping to prevent fraud or to manage fraud. What

would you say are the top three when you think about recommending ways that credit unions

can mitigate fraud or prevent fraud? What would you talk to them about?

Andy Shank 29:40

Well, I would say that they don’t want to focus too much in any one area because if you put all

your eggs in one basket, then the other two of our three are going to be neglected. So, you

need to create a holistic and kind of well-rounded approach to security and fraud.

The first piece of that foundation, I would say is that secure IT infrastructure. Make sure, and

that’s not just login and password type stuff, but make sure your systems are very difficult to

penetrate via traditional hacking. Make sure that you’ve got folks monitoring your network to

make sure there are no intrusions. And also, you know, know your limitations. You shouldn’t

rely on your internal IT security guy to handle everything. There are professionals in this world

who can look at it and they do this as their full-time job day in and day out, to look to look at

networks and say, “Yes, you’re secure. No, you’re not.” Let’s make these changes. Let’s make

sure this patch is done; make sure all your systems are updated. You know, we’re all very good

at our own job responsibilities, but you have to, you have to acknowledge your own limitations.

So spend a little money to make sure your systems are robust and secure in it pays for itself via

the the inherent security, the obvious, you know, we’re hard to hack. But it also pays for itself

when the regulators come in, when the NCUA comes in. And via your own peace of mind.

I mean, if you get one breach or one hack, I mean, that could put your entire institution out of

business. So, it really makes you know, spending 50, 75 grand a year whatever that terrible-tostomach-

cost is, it doesn’t sound so bad when the alternative is a bad guy gets in and now

we’re out of business.

The second kind of plank of this, I would say, is new account onboarding. So, you’ve kind of

created your strong wall around, that’s your IT security, your infrastructure is strong. And then

you need to worry about how do we take in new members? And how do we validate those new

members that they truly are who they say they are, and that they truly are someone that we

want to do business with. It’s a lot harder for bad guy to steal from you if you’ve never even let

him in the door. And, in this day and age, you have to think a little more up-to-date or a little

more technological than the the kind of credit report-based validation that we all have been

relying on for far too long. You know, asking somebody you what street did you live on in

Cleveland in 1998, those kind of credit report-based questions. To me, those are completely

outmoded, and completely ineffective these days.

And after some of the big breaches of the last couple of years, that kind of information is just

too out there. Every guy on the dark web is buying credit reports left and right. I mean, they are

out there. And I always use the mental image of a bad guy sitting at a desk with a stack of credit

reports in front of him. I mean, literally a paper stack. And this is just my mental image. But and

I always ask myself, “Could someone open an account at Elements with a credit report of a

victim in front of them? And if the answer is yes, then you need to tighten up the tighten up the

gates.

So, when you ask him that question of, okay, who holds your car loan and you think you’re

being sneaky? Instead of him walking away, he just flips to page six, and he finds out who holds

that car loan. So, if you’re going to ask questions like that, and they still do have some value,

but you have to add a secondary level of difficulty to it. Like you have to put a timer on that

question. Like if you allow him unlimited time to go research that, he’s gonna find the answer.

But if you say, who currently holds your car loan, and you’ve got a timer with 10, 9, 8, 7, 6, 5, 4

going down, that’s a little tougher to find, because you may not be that ready with it. I would

still advocate for more up-to-date and more beneficial processes than just those credit reportbased

kind of validation on the front end. But if you’re gonna have them, they’d better be

sharpened.

You know, at Harland Clarke, we’ve jumped pretty, pretty hard into device-level technology for

transactional validation. So that’s beyond is this Andy on the other end of the transaction, it’s it

does that as well, but it’s also has this device has Andy’s iPhone, or has Andy’s iPad become a

problem anywhere else? And that’s, that’s really what it comes down to is information-sharing

between merchants in between, you know, those who are the vehicles for the fraud. You know,

we’re able to tap into a world that’s much larger than our own. We’re kind of unique in our

presence. So, you know, we may only see our customers every 18 months, or however long the

gap is when they need checks or supplies from us. So, we don’t have the benefits of an Amazon

or a Netflix where they’re seeing their customers two to three times a week. And a lot can

change in the gap between when we saw the customer last and when we’re seeing them now.

So, you might have moved; you might have gotten a new phone, a new job. So, therefore, your

email’s changed; a lot of things can change. So, if we’re relying purely on our historical order

history, we’re outdated at that point because things have changed. You may want to update

addresses, and if we don’t allow you to do that, then we lose. We lose a sale; we lose a

customer.

So, what we’ve looked at and what we’ve implemented is a device-level vendor that allows us

to tap into every client to this vendor to say, “Okay, that phone that Andy is on, that has been

seen on 10 other transactions in the last 30 days and they’re using the same address as Andy.

They’re using the same email address, the IP address. All four IP addresses that we pull are

geographically appropriate for where Andy claims to be. This is a low-risk transaction. So, we

should allow that.

On the other end of the spectrum, if somebody is trying to place order, orders in Andy’s name,

and that same device or that same IP number, or same IP address or same, any other attribute

of that device or that person has defrauded another member of the consortium, that’s going to

come in as a much higher risk transaction. And we either have the opportunity to completely

block it or route it to a review queue so we can look at it on a one-to-one basis. So it’s a it’s it’s

a lot about just making sure that your onboarding and your validation of who’s on the other

end of that now-remote transaction is who they say they are and it’s somebody that you want

to do business with.

The third plank of that, I would say is, you know, we’ve secured the it, we’ve fixed your gates,

where you’re letting in new members, you now you’ve got members in that are hopefully, you

know, almost by and large, entirely the folks that you want, but what are you doing to monitor

them once they’re in. So looking at your members transactions for anomalous activity. Ao and

that could be a member going bad, that could be somebody that snuck in and is now being a

problem through remote deposit or payments fraud of any sort. Or that could be somebody

who’s being victimized in a fraud scheme.

So, make sure that your AML system or whatever system that you designate for your

transactional monitoring is up to speed. And you’ve got processes in place behind that. So

when that system says “Alert, Andy just took out $800 in cash and he never does that,” make

sure you know what to do with that, you know, put them on a review list, put them on a higher

risk population within your AML software to say, “Okay, we’re going to take another look at him

in a week, and make sure everything’s okay.” And again, I always harken back to it, you’ll never

remove the human element from fraud detection, you can get all the technology in the world.

But at the end of the day, there’s no replacement for picking up that phone and calling me up

and saying, “Andy, you just took 800 bucks out is is that normal? We don’t see that, you know,

we know it’s not normal. But is everything okay?” And if I say, “Yeah, I just needed to go buy a

new lawnmower or something and the guy only takes cash,” case closed. Now, you’ve also you

figured that instance out, and you’ve got a story to back it up. But if I take 800 bucks out the

following Thursday, as well, it’s kind of unbelievable that I would now need a second

lawnmower. So, you’ve got to document that information as well, because that could

theoretically turn into a SAR. If Andy claims he’s buying a new lawnmower every Thursday, and

I’m not operating a lawn care business, you, by definition, have suspicious activity.

So, it’s all about protecting your members protecting the institution. And you know, getting the

documents in the the proper evidence you need for SAR filings to law enforcement or wherever

it may lead. So it’s it’s a lot to take in I know. But you’re you’re really doing your members and

society a good service when you take this stuff seriously.

Lisa Hochgraf 37:45

For sure.

Andy, I’m wondering if you can tell me more about the spectrum of what’s available in security

technology today? What’s the range of capabilities for credit unions using this tech?

Andy Shank 37:57

Well, the sky is really the limit. I mean, there are vendors that will sell you anything you want to

pay for basically and you really just have to ask yourself, you know, “What is our risk and what

is our appetite for that risk?” At Elements, we didn’t have a huge branch presence and the

branches that we had were behind security at corporate facilities for the most part. So, our risk

was kind of different than an institution that has, you know, branches all over town and a driveup

window, and you’re worried about the felony lane gang, and all that stuff. So, we were able

to kind of focus our attention on the payments, fraud angle, the new account acquisition, and

things like that.

So, you really just have to look at your own specific footprint of where your risk lies. And this

isn’t just about how much money can we stomach losing as a direct loss from fraud incidents?

You have to think of it from a larger perspective than that it’s reputational cost, its regulatory

scrutiny. And then last but probably least the direct cost of fraud.

So, my guidance would be not to look at fraud and risk mitigation as purely a black hole of sunk

costs. This is actually money well spent. So you know, we mentioned in a moment ago, one

breach could put you out of business. So it’s not so crazy to spend 75K a year on network

monitoring when you look at it that way.

And, you know, don’t look at your fraud mitigation as purely friction as well. That’s a lot of the

pushback that I’ve gotten in the past is, “Well, we don’t want to you know, put this protocol in

because it’s, you know, it might make a good member say, ‘I don’t want to go through this

process. I don’t want to do that.’”

But there’s a flip side to fraud mitigation, that it doesn’t just stop the bad guys, but it can

actually when, when properly tuned, it can actually make the experience for good guys

smoother. So, if I can say this is the same device that Andy’s always come in on. He’s

geographically appropriate for where he normally is. I don’t need to ask him all those questions

this time. So, your fraud mitigation software can it’s a double-edged sword in a good way. It

stops the bad guys and it helps the good guys get through with less friction than they would be

without it.

And we said it a moment ago, but don’t always rely just on tech solutions. There always be a

human element in security and fraud mitigation. And it’s beyond just empowering your staff to

contact members or make the phone calls when you think something’s amiss. You know, band

together with other credit unions and other FIs in your area. Here in Indianapolis, we had a very

good and strong fraud working group with some of the local police departments and a lot of the

BSA officers and fraud investigators from the local credit unions and kind of mid-size banks

around here. One of the things I love about the credit union ecosystem is that, you know, while

we’re all theoretically competing for members and business, when it came to fraud, it was it

was all-hands-on-deck collaboration. So you know, no one wins when the bad guys wins. So

there was I don’t recall ever calling a credit union and saying, “Hey, you know, I’ve got some

money laundering concerns with this member, and I see that you they may have a relationship

with you guys, can we talk to see if there’s risk here?” I don’t ever remember a credit union

saying, “Nope, we have no interest in talking to you about this.” So it was it was wonderful. I, I

hated to see fraud. But when I saw fraud, and it was a credit union on the other end, I was like,

“Yes, I may actually get somewhere here.”

So, you know, work together with your, your friendly competitors—and that’s trends, suspects

methods. And, you know, even even the government recognizes the benefit of informationsharing

these days, you know. There there are specific sections in the BSA code that not only

allow sharing of information, but actually encourage it. So, you know, look for those, get with

your legal counsel. I think the code says, you know, something about if you can, you can

articulate that it’s terrorist financing or money laundering, you have the ability and the

encouragement of the government to share information.

Now, money laundering is a pretty broad and vague definition. But we defined it pretty broadly

that anytime you’re trying to conceal the funds of an illicit act, that essentially is money

laundering. So, we would use that framework to contact other FIs and say, “Hey, we’re

contacting you via this section of the BSA. We’d like to know about this member, this customer

of yours. Let’s talk.” And if they did, the whole purpose was we would both construct a better

SAR, and then that better SAR gets to law enforcement. And if there’s something truly criminal

going on, then that SAR is much more actionable than a poorly written SAR without those

details. And I’ve been on the receiving and the production end of SARS and, I’ll tell you, there

are a lot of bad ones out there where people are literally just going through the motions. This

person came in and cashed a check that we believe was fraudulent. Done. That’s it. But if you

write a really good SAR, this person came in on this date with check number this with from

account number this at this bank, and they were driving this car and doing this, that is a SAR

that will rise to the top of the pack. And I know SARS aren’t a competition, but the goal is to

make actionable SARS for law enforcement. And one of the best ways to do that is through that

collaboration that’s actually encouraged through the BSA.

Lisa Hochgraf 43:17

I think there's a whole nother article in how to create a SAR that will get really good points and

rise to the top.

Andy Shank 43:24

Well, and it's it's it's kind of a crazy self-fulfilling prophecy because a lot of BSA officers in

banking, they they look at SARS as just kind of going through the motions, and they have this

vision that is sometimes true that every SAR they they file just falls into a black hole of the

government, is never looked at, is never investigated, is never acknowledged and the selffulfilling

prophecy is the reason that there are so many stars that fall into that black hole is the

regulators have encouraged that you have to file a SAR on this, you have to file a SAR on that.

And then it almost creates an environment where a high proportion of SARS are are junk

because they are required and aren't necessarily full of actionable content.

So my goal was always you know, we're gonna file every SAR we have to file, of course. But

we're not just going to go through the motions on them, we're going to get every piece of data

we can. Of that check that we thought was suspicious went to a different financial institution,

we're going to contact them and say, “What can you tell us?” And if the answer's nothing,

they're not going to tell us anything, we're right back where we started. But if they gave us

something, then it was better than where we were. So, you know, we write better SARS than

they will be more actionable. And you'll have more faith in the process, because you'll start

getting those calls from law enforcement saying, “Hey, I want the supporting docs on that one.”

And that's the real badge of honor of a SAR is when you say, “Oh my gosh, somebody actually

read it, and now they want to react to it.” So, but it all starts with writing better ones and

making sure you get all the information you can.

Lisa Hochgraf 44:36

And just in case we didn't say full out what SAR is … SAR stands for…

Andy Shank 44:41

Suspicious Activity Report

Lisa Hochgraf 44:43

Right? I think most people will probably know, but just in case ..

Andy Shank 44:47

It depends on the audience. But it's a great point. I mean, there are there are lots of guidance in

the code about when a SAR must be written: dollar amount, if you can't identify a subject, and

then a much lower dollar amount if you can identify a suspect. So, I've been out of the game for

a couple years now in my SAR-writing function. So, I don't want to quote too many rules on

when or when they shouldn't be written. But those who know, know, and just know that, you

know, there are people on the back end looking at those, you know.

When I was at the FBI, you know, we had analysts that would filter on specific terms. They had,

you know, geography set out and if it involved public corruption, because you know, all those

checkboxes on the SAR where you can say this one is, you know, money laundering or this one's

public corruption or bribes and kickbacks. There are processes out there that are looking at

those. So, write better SARS, and you'll get better reactions. That's really where it's at.

Lisa Hochgraf 45:38

Andy, this has been a lot of really great information for credit unions to consider. Before we

wrap up, I want to ask you a closing question just for fun. Would you tell our listeners in the

CUES Podcast nation about the most interesting fraud scheme you've seen at a financial

institution and what the financial institution was able to do about it?

Andy Shank 45:57

Sure. And ironically, this one's not particularly crafty. It's not super ingenious or anything like

that. It's kind of a, again, a garden-variety fraud scheme. But it's got a lot of twists and turns to

it.

So I was at Elements. And I've been there about four months. And you know, this kind of gets

back to my passion of like helping the most vulnerable people and really kind of putting that

extra effort in for the folks who are clearly being victimized. And, you know, we saw the full

spectrum of fraud, whether it was romance fraud, foreign lottery schemes, Craigslist, work from

home, all of, all of those kind of things. But there is certainly one incident that sticks out to me,

We had an older member. He was a retiree, a very, very intelligent man. I think he even had a

Ph.D. He was an assisted living home. And he actually got a postcard in the mail. And it basically

just asked him if he wanted to enter a foreign lottery, like an international lottery, and it just

required a checkbox from him. It was all bar coded and pre-stamped for the return. And so, he

checked, sure, who wouldn't want to enter a foreign lottery scheme with a free, postage-paid

postcard to drop it back in.

So just pausing there, that alone shows you the sophistication of the crews that are pulling

these schemes, you know. This isn't a kid in his mom's basement who's just figured out try to

defraud some people. This is a legitimate criminal organization. So, they have a marketing

department. They're using direct mail. They know to paper retirement homes, who are their

kind of chosen victims with these postcards. And the crazy part about these fraud schemes is

there's no, there's no penalty for failure for these bad guys. You know, they might spend 1,000

bucks on paper and postage for these postcards. But if one of them pays off, then they’re

money ahead.

So, you know, he sends the payment that postcard back in and he starts getting calls, saying

that he'd won second prize. They didn't oversell it and say that he had won the million-dollar

grand prize, but he'd won the half a million dollars second prize. And, you know, we all know

where this is going with these fraud schemes. He has to pre-pay the taxes ahead of time.

So, all of this occurred before anybody at Elements was aware of anything and the way that we

found out was some of our awesome branch staff at a at a branch. He was a familiar customer

to them, and he would come in and he was not a cash-intensive member by any stretch. But all

the out of the blue, he starts coming in and he wants 1,000 cash every single day, Monday,

Tuesday, Wednesday, Thursday, Friday. And as they go through the week, they're attempting to

initiate conversation with him at my direction of, “Hey, you know, What's this for? Is everything

okay? You know, is there a more secure way we could do whatever you need to do with this

cash? You know, we can send a wire we can ACH this to somebody. You know, a cashier's

check.” Anything, but keep this, you know, 75-year-old man from walking out of our branch

with a stack of hundreds in his pocket. Anytime he was in and was faced with questions on it,

he would kind of become reticent, look at the ground and say it's for a family member in need.

A normally very talkative friendly member is very reclusive about this situation, didn't want to

answer any questions about it.

So, branch staff brings it to me. I start looking at it. And I see, you know, not cash-intensive and

suddenly very cash-intensive. So, as I said, I’d only been at Elements about four months at that

point. It hadn't really sunk in with me yet that I was no longer a detective. And you know, one

of the things you do when your detective is sometimes you just go knock on somebody's door

and say, “Hey, I'd like to talk to you about this.”

So luckily for us, he lived, you know, in the Indianapolis area, so it wasn't too big of a jaunt for

me to get up to his his retirement home. But I mean, I would have driven anywhere within

reason to go find him. But it luckily wasn't too far away. So I check in at the front desk, and they

tell him he's got a visitor and he comes down and lets me in and it was kind of a surreal

experience. And he takes me up to his unit, and we sit down in his dining room table.

And, you know, to my dying day, I'll remember the words I said to him almost verbatim. And I

said, “This is your money. You can do with it as you wish. You can pull it all out and throw it in a

bonfire. I don't really want that to occur. But this is your money. You can ask me to leave at any

time, and you have no obligation to share anything with me. But I believe you're being

defrauded. And I think you're the victim in a fraud scheme.” And at this point, remember, I

don't know what the scheme is. All I know is $2,000 cash has been coming out for a week

straight. And so, I get into this very broad talk about how fraud schemes work, you know, the

bad guy finds you. They convince you that there's something urgent. It could be a person you

met online for companionship. It could be someone posing as a family member who's stranded.

It could be a sweepstakes, or a lottery, all of the various the ways that we've seen this come

about. And all the while I'm kind of staring him in the face, seeing if any of those up options

kind of bring out a reaction in him. And he's pretty stone faced. He doesn't really give me much.

But I could tell I was kind of over the target because he's kind of stewing on it a little bit. And as

I as I go through how the mechanics of everything worked, you know, go figure, I actually

stopped talking for once, and we sat there in silence.

And that's one of the oldest tricks from law enforcement is don't be afraid of the silence. And I

could tell he was in a serious bind about what he should do. And I wanted him to deal with it at

his own pace. And we sat there for probably 30 silent seconds that seemed like two hours. And

he eventually said, “Well, I'm not supposed to tell you this, because I signed a confidentiality

agreement, but I won a foreign lottery.” At this point, yeah, at this point, I know, I know, we're

over the target. I know we're on to something here. And it's up to me to try to pull them out of

this.

And I know this from law enforcement and from my time at elements, getting someone to

admit that they've been defrauded is one of the toughest psychological adventures you can

ever go on, or psychological challenges. Because everybody says this will never happen to me.

They see it on the news or they read stories about it and they say, “What a fool. Now how could

they fall for that? That will never happen to me.” Until it does.

So, he starts telling me the story. And again, another trick from law enforcement, you know,

never pounce on the red flags until they've told you the entire story. So, he's telling me the

story. Got the postcard sends it back in. He starts getting calls from 202 area code numbers that

he equated with the federal government because that's D.C.’s area code. They claimed they

were with the United States Department of Sweepstakes, you know, these kind of things that

seemed legitimate to him, but were just bricks in the wall of trying to seem legitimate.

So, what he told me was he was guided by the bad guys that the first $2,000 withdrawal was for

the taxes to Australia, so he had to take out money and then pay the taxes to all of the various

countries that were participating in the international lottery scheme. You know, you play an

international lottery and you win and international countries want their taxes. It kind of seems

plausible when you're excited about the prospect of, you know, getting a half million dollar

check. Day two is to the Maldives; day three is to Thailand; day four is to all these different

places. And I told him and I'm showing him articles on my phone from Western Union, from the

FBI from everybody that this is a standard common fraud scheme and that he is being

defrauded. His money is gone. There's nothing Elements can do to help him with it because he

took out cash and then sent it through Western Union.

And he said, “But I'm supposed to get my half million dollar check tomorrow.”

And it just breaks your heart. Because, you know, he's so conflicted at this point. He wants to

believe the bad guys. I'm his dream-crusher coming in out of the blue. And I said, “You're not

gonna get that check in. If you do, it's fraudulent. So don't bring it to Elements. We're going to

put an enormous hold on it because it's not going to clear. But you're not going to get that

check. And when you don't get that check tomorrow, I hope I gain a little bit of credibility in

your eyes. You know, remember who has approached you about this entire situation. You've

got the nameless, faceless, high-pressure people that you've never met, who all they want is,

you know, $2,000 $2,000 $2,000, and it's never gonna stop. And you've got me on the other

hand, who come to your apartment face to face. I asked for nothing from you. I've shown you

my driver's license. I've shown you my business card from Elements. I'm a real person who is

just trying to help you. And if my prediction that this check doesn't come, I hope I gain a little

bit of credibility, and we can talk, talk more about this.”

I said, “Please don't send them any more money until you don't get this check tomorrow. And

then let's talk again tomorrow.” So, he calls me up the next day and says, you know, “Check

didn't come.” And, you know, I can't swear on this podcast. But I said, “No kidding.”

And, you know, we, we didn't laugh about it.

But I said, “Okay, are we ready to acknowledge that this is probably fraud?” and he wasn't quite

ready yet. And I said, “Okay, well, put me in touch with these bad guys. Can we put me as your

power of attorney or your personal representative or at least inject me into the mix that there's

somebody looking over your shoulder to this?” So, he's like, “All right, I'll try.”

So, he said he, when he gets the next call from them, the next high-pressure call of the him

owing money, he says, “Hey, Andy shank from Elements, my bank, says this is fraud. And he'd

like to talk to you guys.” They come back and say, “Well, Andy Shank is a thief. He's trying to

steal your money. We're the good guys. And now you breached your confidentiality agreement.

And we're gonna report you to the FBI. Now you owe us $80,000 by the end of the month, or

by the end of the week.”

So that was kind of the straw that broke the camel's back from him. He realized that it was

fraud at that point. And he never sent them another dime, never answered their calls. And they

kind of just faded away. But he was out about 13 grand at the end of the day, 13 grand that we

were never able to get back and 13 grand that went to really bad guys. And the the part that

really makes this story unique and memorable for me, because, you know, we dealt with

multiple instances that are parallel this one in shape and form up to this point. But I got a call

about four months later from law enforcement asking me about this. And the money that he

was sending was going directly to an Al Qaeda sect in Thailand.

Lisa Hochgraf 55:51

Wow.

Andy Shank 55:52

So, yeah. So my entire law enforcement career, you know, I saw some crazy things, I got myself

into some wild situations. But literally, the most jarring and frightening moment of my entire

adult life was four months into my career at a credit union as a fraud victim is telling Al Qaeda,

“Hey, Andy shank is stopping your money from getting to you.” So, I tell that story frequently

because a) it's it's kind of sobering to think that, you know, these aren't just organized fraud

rings who want to go buy a yacht and, you know, silly material possessions with this fraud

money. These were terrorists. I mean, it was absolute terrorist group using his money to buy

bombs and do terrorist activities. So that is why I take this stuff so seriously. That is why there is

no incident that's too small to get a full investigation because I've seen where the money goes.

And it's not just a kid buying a new Xbox in his mom's basement. It is really, really bad

international terrorist organizations.

And I'm not saying every single fraud scheme routes back to terrorism. But I can say with

firsthand assurance that it absolutely is possible and does frequently occur. So you know, my

guidance for the credit unions out there would be take this seriously even if it's not going to hit

your bottom line as as a credit union because even if if you are remiss in your monitoring and

your approach to these kind of incidences, I will never go so far to say you're funding terrorism,

but you have a duty to everybody to make sure that the bad guys have a very, very uphill battle

to succeed.

And I offer this to everybody as well. You know, whether you're a Harland Clarke client or not: If

you've got a situation that you would like to talk out with a fresh set of eyes of somebody who's

been there, I am happy to help you guys, day in, day day or night, nights, weekends, whatever,

because I I truly find my passion in life is stopping bad guys from getting money. And if if that

takes me away from a normal work test to help a credit union or a bank somewhere keep a bad

guy pockets empty, then everybody wins.

Lisa Hochgraf 57:45

And that member, that member. You helped that friendly man that was known to the tellers in

the branch overcome being deceived. That was also a lovely part of your story.

Andy Shank 59:59

Yeah. And, you know, nobody ends up coming back and saying thank you because there's a

certain level of shame that, you know, “Hey, I did get taken from it.” But you know, to me the

the payback is just never seeing that activity on his account again. He gets back to being a frugal

saver and spending his money at Walgreens and his church. You know, that was what was

happening to me to see him getting back to normal. That's that's all the repayment I need.

Lisa Hochgraf 58:23

What an amazing story. Andy, thank you so much for telling it. And thank you so much for being

on the show.

Andy Shank 58:29

Absolutely. Thank you for having me would love to come back again and get into more stories.

Lisa Hochgraf 59:33

I look forward to it.

Wow, I could really spend an entire afternoon hearing such great stories about fraud

management. Thank you, Andy, for the terrific perspective on how to manage fraud, and for

bringing it down to such a human level.

Thanks again to Harland Clarke for sponsoring this show. Harland Clarke is a CUES Supplier

member based in San Antonio, Texas, and you can find them on the web at Harland clarke.com.

That's h a r l a n d c l a r k e.com.

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