As a CEO, I had to become visionary and strategic. I needed to find the value in what I did, and that’s when the connection between my background and what I do for a living became crystalized for me—that and having kids. Both of those things helped me recognize, ‘I don’t want to just run a credit union. I want to run an organization that is focused on doing things that will change people’s lives for the better.’

Richard Romero

Alison Barksdale

calm woman in purple shirt closes eyes and holds hands up in meditation pose

Article

May 01, 2023

By Alison Barksdale

10 minutes

purple head and pink head with swirly lines between them

Article

November 03, 2021

Developing Empathy Skills to Assist Members

Developing Empathy Skills to Assist Members

By Alison Barksdale

5 minutes

wooden house on key ring held by a hand

Blog

September 15, 2021

Nine Strategies to Build New Mortgage Business

Nine Strategies to Build New Mortgage Business

By Alison Barksdale

4 minutes

couple getting keys to home

Article

May 28, 2021

Remove Mortgage Closing Stress So Members Can Focus on the Getting the Keys

Remove Mortgage Closing Stress So Members Can Focus on the Getting the Keys

By Alison Barksdale

4 minutes

business woman listening to a customer across the table

Blog

May 12, 2021

The Secret to Exceeding Expectations in Mortgage Lending? Listening

The Secret to Exceeding Expectations in Mortgage Lending? Listening

By Alison Barksdale

4 minutes

tick placed in excellent checkbox on customer service survey

Article

April 23, 2021

Mortgage Communication Best Practices: One Survey Won’t Cut It

Mortgage Communication Best Practices: One Survey Won’t Cut It

By Alison Barksdale

3 minutes

businessman talking on the phone about documents he holds

Article

March 26, 2021

Mortgage Communication Best Practices: 4 Key Contact Points

Mortgage Communication Best Practices: 4 Key Contact Points

By Alison Barksdale

3 minutes

green house inside an orange shopping basket

Blog

December 12, 2018

Mortgage Refis Are Dying as the Purchase Market Is Reviving

Mortgage Refis Are Dying as the Purchase Market Is Reviving

By Alison Barksdale

3 minutes

Worried couple reading an important notification in a letter sitting on a couch in the living room at home

Article

March 01, 2017

Loan Zone: Document Checklist Enhances Member Satisfaction

Loan Zone: Document Checklist Enhances Member Satisfaction

By Alison Barksdale

3 minutes

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