Talk about a Tweet Deal

Posted by Erin Templer


If you want someone to do something, it doesn't hurt to provide them with a little extra incentive, right? Many credit unions offer all kinds of incentives to persuade people to become members, open a new account with them or take advantage of their services.


So why not apply this philosophy to your brand's social media following? Companies do it--several with great success--all the time.

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Financial Literacy--Look to Your Employees First

By Leisa L. Goodman

I DVR most TV shows I watch, so I don't see many ads, but one recently caught my attention. It poses a question that goes something like, "Will we remember this era as the great recession? Or the recession that made us great?"


Hopefully, the community as a whole is ready to listen to the wake-up call the economy is sending, and learn from our mistakes so we can come out on the other side stronger and wiser for the wear. Credit unions can help by making financial education readily available.

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Forget About 'Split the Difference'

By Lisa Hochgraf

It's January and you want to vacation in Miami. Your spouse wants to vacation in Montreal. If you meet in the middle, you'll probably wind up in Maryland. And neither one of you is likely to be fully happy with that outcome.

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What's Next for CUs?

Posted by Lisa Hochgraf


Today Ron Shevlin asked the attendees in his session at CUES Symposium: A CEO/Chairman Exchange to be disruptive. Shevlin, senior analyst at Aite Group, Boston, asked them to yell and cheer, to clap and be loud, to make sure that the attendees in the session in the next room would take pause and wonder what was going on.

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Screen Time: When is it Welcome?

Posted by Lisa Hochgraf


If you ask my six-year-old son the question in this post's title, he'll say that "screen time" (when he gets to watch TV or play computer games) is always welcome.


And I have to say that when he and I waited in line for two hours to get his second H1N1 shot in November, I thought bringing my laptop (screen) and a kids' movie was about the best thing I'd ever done.

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