Extreme Makeover: E-mail Edition

Posted by Erin Templer

These days, you can't log into your e-mail account without finding at least one marketing e-mail in your inbox. And it's no wonder this is such a popular tool. Marketing e-mails generate leads, increase sales, provide an instant means of communication to your members and are extremely budget-friendly.

Yet there are clearly downsides to this ultra-convenient method that need to be considered in order to make it valuable for everyone.

Compass Subscription

Adventures in Account Opening

Posted by Theresa Witham

Recently I opened a savings account for my 17-month old. But he was only six months old when I first tried. It took me three visits to my credit union and eleven months to get this done.

Compass Subscription

The Small Things: A Continuing Saga

Posted by Christopher Stevenson


As I've written my last few posts, I've realized something. In today's tough economy, I'm not inclined to buy anything, but if I end up buying something, I'd much rather spend my money at a business that puts some effort into the relationship. Two recent experiences reinforced this for me.

Compass Subscription

Conveying Innovation

Posted by Christopher Stevenson


I just returned from a trip to Japan. Not surprisingly, over the course of the week, I had a few experiences outside of my normal routine. One of those was visiting a kaiten-zushi, or conveyor belt sushi, restaurant.

Compass Subscription

How the Crisis is Strengthening Strategic Planning

By John Redding and Richard Kamm


Earlier this year, we wondered how many credit unions would put their strategic plans on shelves, postpone planning sessions, and focus exclusively on surviving the crisis. The answer is in: "Not many."

Compass Subscription

Writing Web Copy that Works

Posted by Peggy Merrick-Bakken


It's easy to be an expert on Web sites--until it's time to write the copy for your pages.


CUES is in the process of revamping its site (launching in 2010), and it's an exciting project. But after months of planning and design, it's time to write. Talk about pressure! Let's just say expectations are high.

Compass Subscription