Why Are You Using Twitter?
Posted by Christopher Stevenson
Extreme Makeover: E-mail Edition
Posted by Erin Templer
These days, you can't log into your e-mail account without finding at least one marketing e-mail in your inbox. And it's no wonder this is such a popular tool. Marketing e-mails generate leads, increase sales, provide an instant means of communication to your members and are extremely budget-friendly.
Yet there are clearly downsides to this ultra-convenient method that need to be considered in order to make it valuable for everyone.
Breaking Cycles
By Lisa Hochgraf
Yesterday at CUES' Directors Conference in Palm Springs, Calif., I had the great pleasure to hear the presentation of Christopher Gardner, on whose life the film "Pursuit of Happyness" was based.
Shocks and Ramps for Managing Bumpy Air
By Lisa Hochgraf
Adventures in Account Opening
Posted by Theresa Witham
Recently I opened a savings account for my 17-month old. But he was only six months old when I first tried. It took me three visits to my credit union and eleven months to get this done.
The Small Things: A Continuing Saga
Posted by Christopher Stevenson
As I've written my last few posts, I've realized something. In today's tough economy, I'm not inclined to buy anything, but if I end up buying something, I'd much rather spend my money at a business that puts some effort into the relationship. Two recent experiences reinforced this for me.
Podcast: Current Issues in Credit Unions, #43
By Christopher Stevenson
Just in time for Thanksgiving, here is episode 43 of Current Issues in Credit Unions. This month Hal, Katherine, Faith, and Rob welcome Tristam Coffin, CEO, Alternatives Federal Credit Union, Ithaca, NY. Together, they discuss:
Conveying Innovation
Posted by Christopher Stevenson
I just returned from a trip to Japan. Not surprisingly, over the course of the week, I had a few experiences outside of my normal routine. One of those was visiting a kaiten-zushi, or conveyor belt sushi, restaurant.
How the Crisis is Strengthening Strategic Planning
By John Redding and Richard Kamm
Earlier this year, we wondered how many credit unions would put their strategic plans on shelves, postpone planning sessions, and focus exclusively on surviving the crisis. The answer is in: "Not many."
Writing Web Copy that Works
Posted by Peggy Merrick-Bakken
It's easy to be an expert on Web sites--until it's time to write the copy for your pages.
CUES is in the process of revamping its site (launching in 2010), and it's an exciting project. But after months of planning and design, it's time to write. Talk about pressure! Let's just say expectations are high.
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