Posted by Lisa Hochgraf

A friend I respect a lot for her medical knowledge (formerly an ER nurse, now mom and biology instructor) raved on Facebook recently about Target's new medicine bottle.

Posted by Ron Jooss

Doug Richardson and GTE Federal Credit Union in Tampa, Fla., get it. Doug is VP/marketing at GTE FCU. He used to work for Penske Speedways. The Penske name is synonymous with auto racing, including NASCAR. Nobody knows marketing like NASCAR.

A couple months back I spoke to Doug about how GTE FCU snared Tampa Bay Rays star Evan Longoria as spokesperson for its U22 account for teens and young adults.

Posted by Ron Jooss

You’ve probably read and heard about the marketing potential of social media until you were ready to barf. You’ve also probably heard the old saw that the key to member retention is to engage them, keep them interested, even excited, about your credit union. And you know, that’s a lot easier said than done, especially when your have tellers are more interested in their own Facebook pages.

By Jeff Russell

By Lisa Hochgraf

Last week on vacation in Tallahassee, my brother-in-law read an article about the value and power of cooperatives. He got to thinking--and to talking to me--about the idea of switching from his shareholder-owned bank to a member-owned financial institution--a credit union.

Of course I was all for it, but my sister introduced the reality of the situation. "Are you going to manage all the details of such a change?" she asked her husband. "Bill pay, cards, and direct deposit are all associated with that account."

Posted by Christopher Stevenson

By Barb Kachelski, CAE

Posted by Christopher Stevenson

By Christian Mullins

Posted by Lisa Hochgraf