Credit Union Marketing | CU Management

Marketing

digital illustration of robot arms placing email envelope and advertising image on a computer monitor

Article

July 18, 2019

Inside Marketing: Using Automation to Grow Member Relationships

Inside Marketing: Using Automation to Grow Member Relationships

by Chris Leone

5 minutes

Wooden stamp letters spelling out MYTH VS REALITY

Article

July 01, 2019

Myth vs. Reality: 8 Omnichannel Untruths

Myth vs. Reality: 8 Omnichannel Untruths

by Stephanie Schwenn Sebring

13 minutes

two hands reaching out to connect via digital network of communication and marketing methods

Article

July 01, 2019

Despite Its Challenges, Omnichannel Delivery Upholds Member-Centric Principles

Despite Its Challenges, Omnichannel Delivery Upholds Member-Centric Principles

by Stephanie Schwenn Sebring

2 minutes

white square with pink coloring going beyond the edges

Article

July 01, 2019

Think Beyond Pink: Develop a Strategy for Marketing to Women

Think Beyond Pink: Develop a Strategy for Marketing to Women

by Bryn C. Conway, MBA, CUDE

9 minutes

white envelope on a blue background with red arrows

Article

June 24, 2019

There’s Surprising Data Behind the Success of Direct Mail

There’s Surprising Data Behind the Success of Direct Mail

by Andrea Heger

2 minutes

woman in pink choosing one card from a stack

Blog

June 20, 2019

Four Steps to Successfully Building Credit Card Loyalty

Four Steps to Successfully Building Credit Card Loyalty

by Deb Wieczorek

3 minutes

illustration of tiny people using giant digital marketing tools

Article

June 20, 2019

Inside Marketing: Let’s Get Digital

Inside Marketing: Let’s Get Digital

by Shelly-Ann Wilson Henry

4 minutes

the words life insurance on a computer monitor

Article

June 19, 2019

Life Insurance Goes Digital

Life Insurance Goes Digital

by Stephanie Schwenn Sebring

2 minutes

hands forming a heart over a rainbow

Article

June 07, 2019

Diversity Insight: Embracing the Human Difference

Diversity Insight: Embracing the Human Difference

by Tammy Doles-Roberts

7 minutes

many hands holding up a trophy together

Article

June 06, 2019

PR Insight: Leveraging Awards to Grow Your Business

PR Insight: Leveraging Awards to Grow Your Business

by Angelo D. Jones II

2 minutes

hands holding up paper texting bubbles

Article

June 01, 2019

Text Time: Why Credit Unions Need to Facilitate Two-Way Texting

Text Time: Why Credit Unions Need to Facilitate Two-Way Texting

by Karen Bankston

12 minutes

happy young woman walking and texting

Article

June 01, 2019

Text-Speak: Aim for Casual Professional When Texting With Members

Text-Speak: Aim for Casual Professional When Texting With Members

by Karen Bankston

2 minutes

multiple hands reaching toward plate to take pieces of a cookie

Article

June 01, 2019

Sharing Earnings With Credit Union Owners

Sharing Earnings With Credit Union Owners

by Stephanie Schwenn Sebring

7 minutes

loyal dog with leash

Article

May 31, 2019

Creating the Most Loyal Members in the Nation

Creating the Most Loyal Members in the Nation

by Stephanie Schwenn Sebring

3 minutes

Ladders of various heights

Article

May 30, 2019

Choosing the Right Charter for Growth

Choosing the Right Charter for Growth

by Sam Brownell

5 minutes

black and white image of various digital signs

Article

May 24, 2019

Making Digital Signage Work for You

Making Digital Signage Work for You

by Mark Chrzanowski

5 minutes

red percent symbols in the palm of an executive’s hand

Article

May 20, 2019

How Interest Rates Impact Marketing Strategy

How Interest Rates Impact Marketing Strategy

by Carrie Stapp

3 minutes

neon sign on a brick wall that reads OPEN 24/7

Article

May 16, 2019

Inside Marketing: Always-On Marketing Campaigns

Inside Marketing: Always-On Marketing Campaigns

3 minutes

woman on a yellow background holding fanned out money

Blog

May 15, 2019

Patronage Payouts Promote Member-Owner Philosophy

Patronage Payouts Promote Member-Owner Philosophy

by Stephanie Schwenn Sebring

4 minutes

green paper cutout people encircling some money

Blog

May 14, 2019

The ‘Union’ Part of ‘Credit Union’ Is Alive and Well

The ‘Union’ Part of ‘Credit Union’ Is Alive and Well

by Lisa Hochgraf

4 minutes

man holding techy looking tablet with the label customer experience

Blog

May 08, 2019

The Digital Experience Is Critical … For Now

The Digital Experience Is Critical … For Now

by Steve Heusuk

2 minutes

DNA molecule on a blue background

Article

May 03, 2019

Diversity Insight: It’s in Credit Unions’ DNA

Diversity Insight: It’s in Credit Unions’ DNA

by Jerlando F. L. Jackson, Ph.D.

6 minutes

person interacting with Apple Wallet on iPad displaying Apple Card advertisement

Article

May 02, 2019

PR Insight: 3 Lessons CUs Can Learn from Apple’s Credit Card Launch

PR Insight: 3 Lessons CUs Can Learn from Apple’s Credit Card Launch

by Joelle C. Johnson

3 minutes

happy senior woman shopping with credit card

Article

May 01, 2019

Personalizing Loyalty Programs By Age

Personalizing Loyalty Programs By Age

by Stephanie Schwenn Sebring

2 minutes

happy woman holding credit card and shopping bags while looking at smartphone

Article

May 01, 2019

What Kinds of Payment Options Does Each Age Want?

What Kinds of Payment Options Does Each Age Want?

by Stephanie Schwenn Sebring

5 minutes

woman speaking into a smartphone to use voice search

Article

May 01, 2019

Alexa, Is Voice Search Right for My Credit Union?

Alexa, Is Voice Search Right for My Credit Union?

by Stephanie Schwenn Sebring

2 minutes

woman holding a phone overlayed with a search bar

Article

May 01, 2019

Betting on Search Engine Optimization

Betting on Search Engine Optimization

by Stephanie Schwenn Sebring

13 minutes

packed lunch in clear plastic container

Blog

April 30, 2019

Don’t Just Tell Members to Pack Their Lunches

Don’t Just Tell Members to Pack Their Lunches

by John Buzzard

2 minutes

graphic comparing PPC pay per click advertising with SEO search engine optimization

Article

April 18, 2019

Inside Marketing: Connecting With Members Online

Inside Marketing: Connecting With Members Online

by Ben Mizes

5 minutes

female african american call center agent smiling

Blog

April 15, 2019

Advocacy Is the Key to Sales

Advocacy Is the Key to Sales

by Jeff Rendel, CSP

3 minutes