How’re We Doing?

By Michael Daigneault

There are many wonderful adjectives to describe credit unions and their leadership, and one that almost universally holds true is “well-intentioned.” All of the credit unions I’ve worked with over the years have been committed to doing the right thing for their organizations, membership and communities. Where I derive immense job satisfaction is helping credit unions turn “well-intentioned” into “effective.”

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3 Steps to a Tidy Home Lending Strategy

By Wallace Jones

With home-buying season upon us, it is time credit unions tidy up their home lending message so they can hit the ground running as demand begins to increase during a traditionally busy season. Making your message clear and concise will not only neutralize the competition’s efforts to lure members away, but will ultimately result in long-term business.

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A Culture That Cross-Sells Home Loans

By Wallace Jones

Cross-selling home loans means taking service excellence beyond the “people helping people” mantra with which credit union leaders and employees are so familiar. It means service excellence becomes personal, as all employees make it their mission to not only aid members with what they ask, but also to make offerings available before members even anticipate their own need for them. 

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