Articles

Ladders of various heights
Article

Choosing the Right Charter for Growth
Choosing the Right Charter for Growth
By Sam Brownell

5 minutes
black and white image of various digital signs
Article

Making Digital Signage Work for You
Making Digital Signage Work for You
By Mark Chrzanowski

5 minutes
red percent symbols in the palm of an executive’s hand
Article

How Interest Rates Impact Marketing Strategy
How Interest Rates Impact Marketing Strategy
By Carrie Stapp 

3 minutes
neon sign on a brick wall that reads OPEN 24/7
Article

Inside Marketing: Always-On Marketing Campaigns
Inside Marketing: Always-On Marketing Campaigns
By Samuel Cook

3 minutes
DNA molecule on a blue background
Article

Diversity Insight: It’s in Credit Unions’ DNA
Diversity Insight: It’s in Credit Unions’ DNA
By Jerlando F. L. Jackson, Ph.D.

6 minutes
person interacting with Apple Wallet on iPad displaying Apple Card advertisement
Article

PR Insight: 3 Lessons CUs Can Learn from Apple’s Credit Card Launch
PR Insight: 3 Lessons CUs Can Learn from Apple’s Credit Card Launch
By Joelle C. Johnson

3 minutes
happy senior woman shopping with credit card
Article

Personalizing Loyalty Programs By Age
Personalizing Loyalty Programs By Age
By Stephanie Schwenn Sebring

2 minutes
happy woman holding credit card and shopping bags while looking at smartphone
Article

What Kinds of Payment Options Does Each Age Want?
What Kinds of Payment Options Does Each Age Want?
By Stephanie Schwenn Sebring

5 minutes
woman speaking into a smartphone to use voice search
Article

Alexa, Is Voice Search Right for My Credit Union?
Alexa, Is Voice Search Right for My Credit Union?
By Stephanie Schwenn Sebring

2 minutes
woman holding a phone overlayed with a search bar
Article

Betting on Search Engine Optimization
Betting on Search Engine Optimization
By Stephanie Schwenn Sebring

13 minutes
graphic comparing PPC pay per click advertising with SEO search engine optimization
Article

Inside Marketing: Connecting With Members Online
Inside Marketing: Connecting With Members Online
By Ben Mizes

5 minutes
tree roots in a forest
Article

Discovering Roots Key to Statewide FCU’s Branding Initiative
Discovering Roots Key to Statewide FCU’s Branding Initiative
By John Mathes

3 minutes
The text What’s Your Story typed on paper above a typewriter
Article

PR Insight: Creating a Conversation
PR Insight: Creating a Conversation
By Erin Schwartz

3 minutes
robot thinking about human connections and technology
Article

Superhuman Marketing with Artificial Intelligence
Superhuman Marketing with Artificial Intelligence
By Richard H. Gamble

7 minutes
information flowing into human half of brain and flowing out of digital brain as data points
Article

Tech Time: Machine Learning Transforms Instinct Into Knowledge
Tech Time: Machine Learning Transforms Instinct Into Knowledge
By Alyssa Nolte

4 minutes
push pins in a map
Article

Underserved Areas Can Include Young, Prime Members
Underserved Areas Can Include Young, Prime Members
By Sam Brownell

3 minutes
female marketer creating digital advertising
Article

Inside Marketing: Smarter Digital Ad Buys 
Inside Marketing: Smarter Digital Ad Buys 
By Richard H. Gamble

4 minutes
group of young generation z members watching their smartphones
Article

PR Insight: Working With Generation Z
PR Insight: Working With Generation Z
By Anna Stanley

3 minutes
hands holding a red heart over a white wooden background
Article

The ‘Sweet Spot’ of Member Experience
The ‘Sweet Spot’ of Member Experience
By Stephanie Schwenn Sebring

11 minutes
Red chicken looking behind her at a brown egg on wood floor
Article

Inside Marketing: Which Came First, the Loan or the Member? 
Inside Marketing: Which Came First, the Loan or the Member? 
By Richard Gallagher

6 minutes
3D rendering of an attractive bank branch lobby and teller booths
Article

Facility Solutions: Selling Your Brand With Branch Videos
Facility Solutions: Selling Your Brand With Branch Videos
By Paul Seibert CMC

5 minutes
red pen laying on a blank Medicare enrollment form
Article

Assisting Members with Medicare Enrollment
Assisting Members with Medicare Enrollment
By Karen Bankston

1 minute
female TV anchor interviewing an African American businessman on camera
Article

PR Insight: Media Training Tips 
PR Insight: Media Training Tips 
By Chuck Meyers

3 minutes
Marijuana leaf laying on top of a $100 bill
Article

Seeds of Success: Marijuana Banking
Seeds of Success: Marijuana Banking
By Richard H. Gamble

4 minutes
Two photos show the Hiway Federal Credit Union automated prize machine with credit union staff and a winner with a prize hockey jersey.
Article

‘APM’ Dispenses Fun at Hockey Game
‘APM’ Dispenses Fun at Hockey Game
By Karen Bankston

2 minutes
social media Like icons forming 2019
Article

Inside Marketing: Social Media Outlook and Strategies for 2019
Inside Marketing: Social Media Outlook and Strategies for 2019
By Samuel Cook

3 minutes
public emergency loudspeaker tower
Article

PR Insight: Why Your Credit Union Should Run Regular Crisis Drills in 2019
PR Insight: Why Your Credit Union Should Run Regular Crisis Drills in 2019
By Mary York

3 minutes
night photo of Golden 1 Center in Sacramento
Article

Playing in a Larger Arena With Big Public Relations Moves
Playing in a Larger Arena With Big Public Relations Moves
By Glenn Harrison

8 minutes
empty loan application form displaying on a laptop screen
Article

Inside Marketing: Personalized Application Abandonment Process Streamlines Growth
Inside Marketing: Personalized Application Abandonment Process Streamlines Growth
By Katie Jameson

3 minutes
binary code over top of a chip card
Article

Data Analytics: A Use Case for Payments
Data Analytics: A Use Case for Payments
By Lou Grilli

3 minutes